When a titanium specialist like Ørgreen announces a new departure in acetate, all eyes are upon them: the material is different to work with, unique in its colour possibilities, transparency and design focus when compared to the characteristic pared back look of metal frames.
Launched in Spring 2018, the Minimal Vintage Collection strives to uphold the same quality and minimalist design typical of the Danish design company whilst adding a vintage feel with nostalgic design references suited to the acetate material. It has taken painstaking research and study – and the commitment and unreserved enthusiasm of the young entrepreneurs behind the label who set out to achieve a high-level wearable fashion collection, with individual, innovative touches. The acetate launch signifies an important step for the business that has grown successfully in the titanium eyewear field since Henrik Ørgreen and the co-founders first set up in 1997. Above: model Michelle, a shape within a shape – daring, playful and easy to wear.
“The Michelle frame is not your regular cats eye throw-back design, the colours are much more graphic with unique details on the corners…”
For the current season, men’s and women’s styles have launched including models Jose and Michelle pictured, paying attention to the refined aspects of transparent colours such as nude, rose and blush and blending them with more concentrated tones to allow for definitive accents at certain points on the frames.
An independent label, Ørgreen is based in Copenhagen – the frames are available worldwide from high level opticians and include models in titanium, acetate and state-of-the-art 3D printed Polyamide. All the latest models are now available in selected stores and through Ørgreen’s flagship store (Copenhagen). Find more details at www.orgreenoptics.com CN