Modern, refined and contemporary: FICTION – the debut collection of prescription eyewear frames – has been launched by l.a. Eyeworks. The FICTION collection features twenty different frame styles constructed from quality acetates and stainless steel, often in combinations with customised colourations. The California brand also offers a sunglass selection in FICTION. Designers Gai Gherardi and Barbara McReynolds bring a multitude of experience as opticians and retailers – plus their celebrated originality – to the latest eyewear project at l.a. Eyeworks. “Fiction expands l.a. Eyeworks trailblazing legacy of creating innovative, desirable eyewear that emboldens the work of independent opticians,” observes l.a. Eyeworks President Rob Rich. Featured above from the top: CHANT in tortoiseshell acetate, SAIL in stainless steel with a curved double-bridge, and BEAM is a combo of acetate and stainless steel, all positioned on a FICTION cleaning cloth.
Giving Back and contributing to society is an ongoing passion for l.a. Eyeworks. Based on the belief in the written word as a pathway to positive self-expression and growth, a portion of the proceeds from the sale of each FICTION frame benefits 826LA, a Los Angeles based non-profit organisation dedicated to supporting students with their creative and expository writing skills, and to help teachers inspire the value of the written word in their students. Discover more sleek FICTION prescription frames at www.fictionframes.com JG