Coterie, the luxury eyewear retailer in China, has branched into jewellery in its latest department store concept. “This is our attempt to move further along the road of accessorizing eyewear,” David Leung told Eyestylist. “By adding “real” jewellery to our assortment, our consumers can mix and match more freely.”
The brands featured alongside the sun and eyewear collections currently include the Italian luxury collection by Cynthia K Sakai, Vita Fede (also producing Limited Edition sunglasses handcrafted in Japan) and YvMin Jewellery by Zhang Xiaoyu and Li Min, based in Beijing. The selection of high-end eyewear labels include international brands such as Balenciaga, and Gucci, as well as the Korean brands Fixxative by art director Veronica Kang, and Irresistor.
Coterie has opened concessions in Galeries Lafayette Shanghai and MIXC HangZhou and the performance is described as “very encouraging”. “We may plan to open more in the near future,” says Leung, whose vision for optical retail continues to lead the way in the region. Find out more on Instagram @coterie_store and at www.coterie.cn CN