Luca Gnecci Ruscone has opened a second L.G.R store in Rome, the city he grew up in and home to his sunglasses and eyewear company. Like L.G.R in Milan, the chic individual design takes inspiration from the atmosphere of Ottica Bini, the store which Luca’s grandfather, Raffaello Bini, ran in Asmara (Eritrea, Africa) between the 1930s and the 70s. It was in that store, in 2005, that Luca discovered some old and elegant frames dating back to the 40s. He then decided to take them to Italy to embark on a new business venture.
This combination of Italy and Africa, which represents the brand DNA, is part of every detail of the store. Wooden furniture and coconut elements have been carefully and elegantly manufactured by Italian craftsmen, while the fabrics and the chandelier designed by L.G.R have been made in Morocco. The wooden display niches in Venetian Neo-Gothic style have been inspired by the windows of the old Ottica Bini as has the colour palette of sand, green and turquoise. On the walls, the evocative illustrations by Giampiero Celani Piendlbach embellish the environment.
“After Milan, opening a store in Rome was my priority, not only for commercial purposes, but also for personal reasons. I grew up in Rome, it is my home, this is where our company has its headquarters. We are determined to grow and in the future we plan to open other monobrand stores in Italy – Florence may be the next one – and abroad.” says Luca Gnecchi Ruscone, Founder and CEO of the brand.
The new store presents the 2019 collection of sunglasses and eyewear, with L.G.R highlights such as Reunion and Asmara (Explorer line) and the new exclusive limited edition, RAW #2. L.G.R., Via della Fontanella di Borghese, Rome www.lgrworld.com CN