Auerbach & Steele, London

Auerbach & Steele have moved to a new location, a few doors down, at 123 Kings Road, London

The prestigious optical store on London’s fashionable Kings Road – Auerbach & Steele – has moved to a state-of-the-art 3 storey architect-designed retail space just a few doors down from its original location.

Visible from the street, a vast minimal contemporary open space at ground level is now home to one of the UK’s most comprehensive and diverse selections of fine independent eyewear collections for which the practice has become a trendsetter and point of reference.

Auerbach & Steele: a stunning display of innovative eyewear

Distributed through the basement and two further floors beyond the main retail space, the practice also offers 2 private consulting rooms for eye testing and styling appointments, its own lens lab and one of the UK’s most unique dedicated spaces for beautiful, colorful kid’s eyewear. In line with its reputation for clinical excellence, the new location is fitted with cutting edge testing equipment, for the most comprehensive eye examination.

High ceilings and beautiful displays at Auerbach & Steele, London

Curated by Gail Steele and a long-serving team of optics and design experts, the eyewear collections at Auerbach & Steele offer something for everyone including minimal design labels from Scandinavia, colorful British eyewear classics, exciting 3D printed frames and the most highly regarded avant-garde and statement eyewear from cities like Berlin and Zurich.

Gail Steele told Eyestylist: “Since we opened Auerbach & Steele in 1996, I have been dedicated to marrying absolute clinical and technical excellence alongside the dispensing of ever changing beautiful, cool and unusual frames which we source, and often have made,  from around the world. We are thrilled to now be able to offer our special service from our beautiful new luxurious space spread across four  floors.” Visit Auerbach & Steele at 123, King’s Road, London, SW3 www.auerbach-steele.com CN