Situated in the heart of the 3rd arrondissement – an area of Paris stretching from Le Marais to République known for its fresh, vibrant and consistent embracing of diversity and innovation, lies a special address in the growing world of sustainable fashion in Paris – the 100% circular and ecologically friendly brand store, Waiting for the Sun.
Like the area in which it is so justly located, this boutique is as current and ‘on trend’ as they come. A clear glass shopfront with incredibly ‘instagrammable’ shrubbery and plants combined with a quaint café serving organic tea and juices lure in passers by.
The interior of the shop is clean-cut, using natural wood and modern whites without being over clinical – a balance between comfort and professionalism and an apt setting for the brands evolving and varied collection of eyewear displayed around the store. To the right of the open-plan boutique is an island covered in a candy-like display of optical treats; the sunglasses and optical frames are laid out across this oasis and on the surrounding natural wood side-boarding along the white concrete walls, as well as being dotted across glass panels in the shopfront of the store amongst the micro-rainforest display. The use of natural materials is intrinsically important in the immersive ‘story telling’ layout of the brand’s pieces from the earliest wooden models to the latest eco-friendly acetate and metal “beta steel” and recycled frame selection.
The essence of the brand is encapsulated in this small, well laid out space. If you happen to be wandering around Paris and find yourself in need of an eye test or an update to your eyewear, perhaps an organic tea or even a quiet place to escape the bustling Parisian streets – look no further than Waiting for the Sun.
Waiting for the Sun has released their new BASE collection for SS2020. The line is dedicated to young people with focus on sustainable materials including recycled steel at an affordable price. For more details visit www.waitingforthesun.fr. Review by Victoria G. L. Brunton in Paris for Eyestylist.com.