Art works: l.a. eyeworks, California

‘The lens cleaning cloth re-imagined as a canvas for creative action’

l.a. Eyeworks – whose long-term commitment to the art world has evolved through many years via an exciting legacy of collaborations with visual innovators – artists, illustrators, graphic designers and photographers – has a fresh line-up of art inspiration coming our way shortly. The brand has commissioned Los Angeles-based artists Liz Young and Julian Hoeber, and designer Gere Kavanaugh, an AIGA Medalist to create new designs for their cleaning cloths accompanying all their Spring 2020 eyewear and sunglass styles.

Above: the design by Gere Kavanaugh, a prolific voice in the history of American design, Gere Kavanaugh’s pioneering spirit and talents have touched almost every aspect of the discipline. A unifying thread throughout Kavanaugh’s work is the designer’s passion for colour (“I could eat colour”), bountifully represented in this explosive, fractal composition.

Julian Hoeber – ‘sampler of eyes’ design

Julian Hoeber’s artwork for the iconic eyewear label explores the mysterious territory between oppositions – organic and inorganic, conceptual and experiential – as a way to illustrate the workings of the human mind. Hoeber’s sampler of eyes is described as “representing a journey from a literal self-portrait along a path of historical and pop culture references to an almost complete (and yet recognizable) abstraction”.

Design by Liz Young for l.a. Eyeworks

Working in diverse media, often with labor-intensive methods, artist Liz Young focuses on themes that evoke the beauty, fragility, and inevitable decay of nature and the human body. Perhaps metaphorically referencing the American West, Young’s photograph of a horse’s eye captures a moment of stillness, a poetic pause between vitality and decline. Find out more about l.a. Eyeworks at www.laeyeworks.com