Einstoffen

A pledge to show support of independent retailers in the COVID-19 crisis with donation from online sunglass sales

Young Swiss eyewear label Einstoffen is taking immediate action in light of the global health crisis by donating a percentage of their online sunglasses sales back to their long-term optical partners.

Philippe Rieder told Eyestylist: “We have decided to support our customers in these difficult times as much as our strengths allow. From 18th March to 19th April 2020, 50% of the turnover of each pair of sunglasses purchased online will be credited to the opticians in the town where the purchase has been made.”

“We do not want to benefit at the expense of our partners. Our corrective frames will continue to be available only in specialist shops but we hope that this percentage of our online sunglasses sales could at least help alleviate our customers’ losses in some way…”
Einstoffen: sunglasses collection SS20

This spring, the brand has launched its biggest collection yet: ‘Stand Tall, Run Free’ with 40 new styles in titanium, wood acetate and steel. It celebrates independent minds and free spirits with forward-thinking designs, unusual materials and material combinations, with a focus on easy-to-wear design with the occasional ‘surprising twist’.

Einstoffen ‘Stand Tall, Run Free’

‘Stand Tall, Run Free’ stays true to the signature Einstoffen style, mixing natural resources with technical materials and easy-fitting shapes. New eye-catching details include very detailed micro-engravings, sprayed titanium, lenses in multiple colours and tiny wooden inserts. Find out more about the collection at www.einstoffen.ch

EINSTOFFEN is a young eyewear and fashion brand founded in 2008 by four friends from Switzerland. Inspired by nature, art, film and music, the brand has since created shirts, glasses, sunglasses, T-shirts and watches for cosmopolitan individualists with a sense of humour. “In our eyes, eyewear and streetwear, nature and urbanity, Swiss quality awareness and a pinch of extravagance go together very well.”