edCFDA: all attention on the eyes

A collective initiative by some of the most prominent designers in eyewear in the US brings together some favourite and iconic optical frames in a look book celebrating materials, colours, and imaginative shapes. The edition is a reminder that while public health concerns necessitate the masking of the face, the eyes are now ‘the centrepiece of communication and beauty’.

Reducer by Christian Roth

The project is the work of edCFDA, a group of independent eyewear designers within the CFDA (The Council of Fashion Designers of America), and has resulted in a showcase of memorable, individualistic styles from their current collections an expression of creativity, craftsmanship and fashion flair in eyewear design – from LA, Miami, and NYC.

Mullet by l.a.Eyeworks

Participating designers and their brand namesakes include: Ahlem Manai-Platt (Ahlem), Barbara McReynolds & Gai Gherardi (l.a.Eyeworks), Blake Kuwahara (Blake Kuwahara), Christian Roth & Eric Domège (Christian Roth), Jeff Press (Morgenthal Frederics – Robert Marc), Patty Perreira (Barton Perreira), Selima Salaun (Selima) and Shane Baum (Leisure Society).

Ed in green crystal  by Morgenthal Frederics

The initiative also offers a timely reminder on the importance of eyewear care and suggests more regular and thorough cleaning of frames by wearers during the Covid-19 epidemic. It highlights the professionalism of fine independent opticians in approaching the creative styling of fashion eyewear with an elevated sensibility about hygiene and client safety at this time when stores have reopened with new protocols such as social distancing and greater availability of private appointments and contact-free consultations. Find out more: https://cfda.com/news/view-the-edcfda-digital-lookbook