Hall of Frames (HOF), Zurich 2020

The annual Zurich eyewear fair at Papiersaal + Folium (Sihlcity) is confirmed for 13-14th September 2020

European optical events update: As the optical business continues to see cancellations of some trade fairs, it’s a heart-warming pleasure to see our friends at the Hall of Frames, Zurich fair confirming their dates for September 2020, in Switzerland. The friendly, intimate atmosphere of this event presents a popular setting for opticians and brands alike. Reuniting industry representatives soon after the summer and bringing together new releases and new innovative concepts in eyewear by specialist independent designers is always an important element of the Hall of Frames show and is likely to be an even greater draw for visitors this year, as the European optical business gets back on its feet after difficult months of crisis, closure and lockdown.

Hall of Frames, Zurich: an informal and convivial atmosphere and an ideal opportunity to review new independent collections and meet the designers, face to face

After more than 10 years, HOF Zurich has established itself as a platform for independent opticians and eyewear designers in Switzerland, and owes much of its success, say the organisers, to a constantly evolving format. In particular, the fair has brought together and strengthened the “alternative” market for spectacle frames in the region. This year HOF has announced a new partnership with Reize Optik with the Nikon ‘lens’ brand and a new collaboration with Dynoptic (www.dynoptic.ch/de), a network of 100 opticians from across Switzerland.

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For the trade: opportunities to engage with retailers and independent designers, both well-known and emerging, in the beautiful city of Zurich (HOF)

Hall of Frames has been officially recognised for its ecological footprint (www.saubere-veranstaltung.ch). This year, all emissions will be calculated and offset via ‘myclimate.org’ making the fair the first event of its kind in optics which is practically carbon neutral.

Exhibitors at the 2020 HOF event in September 2020 promise new designs and new announcements: confirmed brands include Coblens, Didier Voirol, Einstoffen, JF Rey, Kypers, Mykita, Nirvan Javan, YOU MAWO and Orgreen Optics. For more details and to see the full list of exhibitors visit: www.hallofframes.ch – opening hours at the 2-day event are: 13th September 2020 – 10 to 1800 / 14th September 9 to 1600. This article was written by Clodagh Norton, Eyestylist.com – all rights reserved.