3QUARTERS is a 5 year old sustainable brand with a concept that is as unique and creative as the designs that it makes: the upcycled materials used to make the bags are remnants of awnings used in Athens on apartment balconies.
Committed to the principles of sustainable design, and small-scale artisan production, the label works to raise awareness about slow, ethical, socially and environmentally conscious fashion, through timeless designs with a modern attitude and range of colours.
The awning fabrics are almost exclusively synthetic and in Greece there is no infrastructure for recycling, disposing of, or repurposing these fabrics. So far, 3QUARTERS has reclaimed and reused at least 2 tonnes of unwanted materials. The brand has a zero-waste policy and creates no waste whatsoever. All leftover fabrics, threads, and metal parts are repurposed into new products or donated to affiliated organizations.
About the brand: 3QUARTERS has a retail presence in numerous countries around the world, is a founding member of Fashion Revolution Greece and in 2019 was awarded the Common Objective Leadership Award for “having the courage to do the right thing – and doing it well. The CO leadership awards put the spotlight on businesses with great products or services – that maximise benefits to people, and minimise the impact on the environment.” In 2020, one of the co-founders of 3QUARTERS was selected as one of the judges for the 2020 European Commission Social Innovation Competition, entitled “Reimagine Fashion” and focusing on the future of the fashion industry. Find out more at https://3quarters.design/