Hall of Frames (HOF), Zurich

HOF Fair goes ahead in Zurich, Switzerland

Despite continuing travel disruptions and quarantine requirements with Coronavirus spikes in Europe, some small annual trade events which take special care to present independent labels – have managed to meet in their usual locations with strict safety measures and compulsory mask wearing. Hall of Frames, Zurich, an annual fair which takes place in a former paper factory in Zurich’s Sihlcity, went ahead on 14th and 15th September 2020 with over 40 brands exhibiting, a higher number than ever due to cancellations of other established larger shows.

The HOF exhibition is a popular sociable annual meeting place for Swiss opticians and designers

The HOF organisers said that while visitor numbers were lower than usual, given the circumstances of the pandemic and new legislation brought in just before the fair making mask wearing mandatory, the fair was extremely well received by those who could be present as a means of orientation for the latest design trends, new collections and innovations to come. The team told us they look forward to welcoming friends, brands and visitors to the event in 2021 in a new venue called The Garden Rooms (new Zurich Convention Center), on 12 and 13th September 2021. Independent labels who exhibited at the fair included Lunettes ALF, Covrt Project, Falvin Eyewear from Denmark, YOUMAWO, Nirvan Javan, Didier Voirol, MYKITA, Feb31st and Parafina Eco-friendly Eyewear. For more information: www.hallofframes.ch

LINDBERG
Götti Switzerland