The Purists Club, Vietnam

New interior at The Purists Club in Ho Chi Minh City champions luxury and handcrafted eyewear design

Niche accessories specialists The Purists Club in Vietnam have renovated their Ho Chi Minh boutique to add “exclusivity and a niche environment” for the presentation of its extensive luxury eyewear brands. Currently The Purists Club own two stores (in Hanoi and Ho Chi Minh City) and stock a selection of global eyewear brands including Kuboraum, Tavat Eyewear, Rigards, Chrome Hearts and Matsuda.

Vietnam – new interior at The Purists Club

Created as a space to welcome their dearest customers and friends, with a warm and engaging atmosphere to bring people together, the new interior space has a vintage-inspired design concept. “We found a vintage boutique style is ideal to connect people together,” said Tung Duy Nguyen, “a style that evokes nostalgia, and that has a lasting quality in a world that gradually becomes flashy…people can feel at home here, sitting and talking to strangers like members of their family, and sharing stories with each other.”

Asked about the Vietnamese market, Nguyen told Eyestylist that customers in Vietnam today are loyal to brands, they are well informed and open to what is new and different. “In our city we have around 10-20 ’boutique’ fashion and style stores, stocking big brands as well as niche quality labels like NYC perfumery, Le Labo Lab.” At The Purists Club, customers can order a made-to-measure suit as well as selecting eyewear or a watch. “This means that we have customers who engage and visit more than 3 times for a fitting; they therefore have an excellent chance to have a closer look at our eyewear collections and learn about craftsmanship and the work that goes into a pair of our bespoke horn frames. By offering these services together, we have created a dynamic and lively atelier environment in our city; the customer feels comfortable and enjoys the time they share with us, and this means they are happy to spend time with us and pay us visits when they want, irrespective of their product needs.”

The new store – operated by Hai Au Tran, with Tung Duy Nguyen, is located at Villa 37 Xuan Thuy, Thao Dien ward, District 2, Ho Chi Minh City. www.thepuristsclub.com