Continuing its roll-out of new stores with a focus on cities closer to home, MYKITA has opened their first Hamburg store at Neuer Wall 88.
Located between the city’s canals and shopping boulevards, the shop brings the distinctively modern design aesthetic of the Berlin brand to the heritage-listed Stadthöfe, a recently restored architectural ensemble steeped in baroque and neo-renaissance style.
The fourth shop to open in Germany, it offers MYKITA’s comprehensive range of optical services using state-of-the-art instruments from optical partner, Zeiss. The full MYKITA product portfolio is available – the ultra-light stainless steel eyewear designs, mixed material models, and award-winning MYKITA MYLON collection made with 3D printing technology – as well as the design collaborations with Maison Margiela, Helmut Lang, and Leica.
Neon signage marks the street-level shop location in the ‘Palaishaus’ built in 1881. Once inside the six-metre high doorway, visitors are welcomed into a modern, warm atmosphere with a seated consultation area, providing an unrushed and comfortable space to receive a personal and professional optical service. Eyes are immediately drawn to the open mezzanine level and the view of the optical lab and workshop used for in-store frame adjustments and lens fittings. Construction details and furnishings in a deep orange shade break up the reigning warm, neutral tones of wood and stone.
In addition to the MYKITA Shop Hamburg, the brand now has 14 shops worldwide, including locations in Bangkok, Barcelona, Berlin, Cartagena, Los Angeles, Monterrey, Munich, New York, Paris, Taipei, Tokyo, Washington and Zurich. For more information visit www.mykita.com