Fashion designer Vera Wang steps in front of the camera in her first eyewear shoot
The optical and sunglasses collection for 2021, produced for Vera Wang by Kenmark Eyewear (USA), are worn by the designer who has a fashion connoisseur’s love for eyewear. Like her new season fashion collections, the glasses and sunglasses infuse elements of the designer’s ready-to-wear and bridal designs. From feminine to masculine, with a modern and flattering edge, and a typically wide choice of dimensions, the styles include oversized and quite petite designs with a glamorous, detail-oriented style.
Colours and materials are often mixed by lamination or with a specialised layering technique to create a palette that plays on grounded neutrals and dark floral touches. Crystal embellishments – a signature feature in previous lines, are still key and with their continued popularity are used in more prominent ways. Several styles in both optical and sun feature crystals front and centre. They are built into the shape of the frame and do not shy away from making a bold and beautiful couture statement. Above: Vera Wang wears Nija sunglasses – Wang released the images via her Instagram page at the start of January 2021.
“Eyewear is one of my favorite fashion/beauty accessories! Like a new lipstick or eye shadow, a special pair of glasses can express your own sense of style, create a new persona and most of all, protect your vision….eyewear is fun, creative, easy, personal, practical!” Vera Wang
The new images of Vera Wang feature frames from across the luxe, core alternative fit and VWX series.
About the brand – Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping, and a nonchalant sense of style characterize the Vera Wang aesthetic. A native New Yorker, Wang understands women who embrace fashion. By age 23, she was the youngest ever Vogue fashion editor and stylist, where she remained for 16 years before moving to Ralph Lauren as a design director. In 1990, she opened her first flagship store on Manhattan’s famed Madison Avenue, introducing fashion to the bridal industry with revolutionary designs and refined detailing. Since then she has expanded her collections to include ready-to-wear, footwear, eyewear, fragrance, flowers, fine china and crystal, silver and gifts, bedding, fine papers, and her first book, Vera Wang On Weddings. To find out more visit www.verawang.com / www.kenmarkeyewear.com