PFB in the city

Peoples from Barbados: the fashion edit from London

The Barbados brand by optometrist and optical entrepreneur Alicia Hartman, brings new looks to London in a shoot with balmy weather – on trend for city (or beach), and created with the inspiration of the Caribbean island – Barbados and its peoples.  Above: model/influencer Jalicia Nightengale (@iamjalicia) wears PFB: photography by David Nyanzi (@davidnyanzi)

Carlotta's Village
Visit J.F.Rey
TVR advert 2021 linked to the TVR website
essedue sunglasses
MOREL par Jean Nouvel
PFB in the city: Jalicia Nightengale models PFB sunglasses – photo above – Jalicia Nightengale with Lydia Marcy

Bajan beauty, Jalicia Nightengale, who has appeared in previous PFB campaigns features in the new campaign, with Hartman’s UK-based cousin, and new model – Lydia Marcy. The photos were shot by London-based street photographer David Nyanzi (@davidnyanzi) at an out-of-the-way secret North London location which provided a warm natural backdrop – with a subtle urban “London” twist for the Barbados based brand. Find out more about this fast growing brand at