The sustainable eyewear brand from Swedish Lapland collabs with Cake – the frames will be available from EOE online in May 2022
A fresh collaborative sunglasses collection is launching, created by the independent brand EOE, with the high tech electrified motorbike brand Cake. The announcement of the sunglasses edition has been timed to coincide with the launch of Cake’s off-road Makka Prism in the USA. The two brands are aligning their passion for nature and manifesto for change: CAKE was born from a passion for high performing vehicles and a mission to erase negative impact on planet earth while EOE has long focused on sustainable production with sustainable raw materials from Swedish Lapland. The edition of eyewear is represented by two bold sunglasses, Han and Svetsa, with intriguing shapes and powerful yet natural colour-enhanced statements. The frames are being produced in a very limited run of 100 per style – and dropping end of May. Above: Han sunglasses in bright ‘Coltsfoot’ yellow – the frame is also being issued in Thunder Cloud, a stunning crystal grey/blue and Moss, a tone which is a signature of the EOE brand, inspired by the natural colours of the local terrain
“The fact that EOE meets CAKE in this design process feels very natural and we’ve been looking forward to this for a long time. It’s simply about two companies disrupting two equally conservative industries in a pursuit of doing good” Erik Lindmark, co-founder, EOE Eyewear
Svetsa is characterised by a visor design, and will be available in snow cloud, blackberry or Northern black. The dramatic visor lens has a subtle gradient coloration effect.
Talking about colour, EOE Eyewear Creative Director Camilla Lindberg said: “What we noticed first when studying the design for the new CAKE bike was the colour scheme on the wind deflectors. It’s an eye-catching detail that was inspiring to develop a sunglass style from. We also developed a thinner model with a slim silhouette. Both are tone-on-tone for a modern monochrome look”. The acetate used in all EOE frames is friendly, meaning it is made from a mix of wood and cotton material. In contrast to the acetate most often used in production of glasses, the biodegradable acetate used for EOE frames is completely free from petroleum or phthalates – substances considered to be toxic. To follow the launch of the collection visit https://eoe-eyewear.com/