The new store reflects the strong ties with nature and its Californian home
Californian brand SALT. Optics has opened a new flagship store, offering customers the first direct experience of the brand, its philosophy and commitment to eyewear quality in its home state of California. The store is located at The Shops at Sportman’s Lodge, 12833 Ventura Blvd, Studio City, CA 91604, an exclusive shopping complex open seven days a week (www.shopsatsportsmenslodge.com)
The store, which has a minimal design, with concrete floors, whitewashed walls, dark blue fittings and linear wood shelves which display the glasses and sunglasses, houses the full collection of SALT. Optics products as well as offering a few limited editions only available on site. With professional opticians on staff, the aim was to offer an outstanding service at retail where a great fit and style can be achieved with in person assistance. Some exclusive custom options are available for lenses as well as bespoke coloured lenses. To find out more, visit www.saltoptics.com