Pop-up : SALT. Optics at APNEE, Paris

The two brands have found a synergy that has brought about some fresh photography and a brand new pop-up…

Californian eyewear brand SALT. Optics and French swimwear label Apnée have joined forces in a new pop-up project in Paris. Opening with a party this month in the Apnee outlet on Rue des Abbesses, the store is also hosting the SALT. Optics collection from now until the end of June in a unique corner with branding and a minimal design. Above: SALT. Optics has a corner in the Apnée store in Paris this month

SALT. Optics @ Apnée in Paris

Apnée is a French swimwear brand creating swimsuits from recycled materials including plastic bottles, collected in the Mediterranean Sea. “They are ocean lovers just like we are,” the SALT. team told Eyestylist, when asked about the pop-up event. “They create beautiful apparel, which lasts over time and – above all – is respectful of the environment. We met them during a photoshoot in Marseille and found a lot in common, including a shared passion, as brands, for authenticity, durability and nature’s beauty.”

After a successful photoshoot together in La Ciotat in Southern France – releasing later this month – the pop-up collaboration is the latest step in a fruitful relationship between like-minded creatives. To find out more visit https://apneeswimwear.com/en/pages/histoire and www.saltoptics.com