Hall of Frames, Lucerne

The popular Hall of Frames event for independent opticians returns to Lucerne on 24th September 2023

Hall of Frames (HOF) will return to Lucerne in September for a 1-day event at the renowned lakeside Museum of Transport – one of the most scenic locations in the optical fair calendar. The event, which showcases eyewear brands and work by independent designers from Switzerland and Europe, will be held in a large exhibition hall with table space for all exhibitors. Show organiser Nathanaël Wenger told Eyestylist he expects forty brands to participate, making it a must-attend event for anyone involved in the Swiss eyewear scene. Above: Nirvan Javan’s new Shades of Toronto collection was released last month. Hall of Frames will be an opportunity to see the young Swiss brand’s latest ranges in a friendly and convivial setting

Visitors to the Hall of Frames can expect to see a wide range of eyewear styles at the fair, with exhibitors including iconic brands and specialist designers, among them Coblens, Nirvan Javan, Morel, Moscot NYC, Orgreen, Rolf Spectacles, Porsche Design, and You Mawo, among others.

Oliver Goldsmith
High tech eyewear – Porsche Design – Patrick Dempsey Edition: Porsche Design attend Hall of Frames this September

Nathanaël Wenger has confirmed that Beck Optikhandel has joined HOF as one of their partner companies for the 2023 event. Beck Optikhandel distributes a large assortment of optical products throughout Switzerland. HOF’s main partner, Nikon, will continue its cooperation with the exhibition.

MOREL 20173K: made in the Jura (France) – the French company returns to the event in Switzerland this year
The material variety and colour expertise of Ørgreen Optics are always highlights at the Hall of Frames event

Dynoptic, an association of around 100 owner-managed opticians from all over Switzerland, the Basel-based architectural firm Studio Arenas and Contedi, a developer of online tools for opticians, will also be back as partner companies. The fair has confirmed that bookings remain open for independent brands who wish to take part. For more details, visit www.hallofframes.ch