The Berlin brand is advocating thoughtful purchases, a longer product life and company commitment to prolonging the lifespan of eyewear through their MYCARE service – this programme of activity comes in the light of their also winning Responsible Company Award at SILMO 2023
MYKITA, the Berlin innovation-led design brand, is pushing for a more considered approach to eyewear shopping, and greater focus on longer lasting, quality frame design. In this light, the brand is highlighting their MYCARE service which includes frame maintenance and refurbishment, customised adjustments, and professional eyewear cleaning.
Product aftercare is available free of charge at MYKITA Shops worldwide to ensure MYKITA eyewear feels new for as long as possible, and looks, fits, and functions the way it was designed.
Moritz Krüger, MYKITA founder and creative director made a statement following the win at SILMO: “MYKITA is committed to generating positive change and meaningful innovation for the wellbeing of people, protecting the planet, with eyes set on bright future for generations to come. To receive this prize is a tremendous validation of our path and efforts, and a strong encouragement to heighten our efforts and continue to push further on social and environmental responsibility.”
Alongside product lifespan, MYKITA also underlines their ecological and social responsibility developed over the past years. From becoming the first eyewear company to completely switch its acetate material purchasing to the recycled Acetate Renew, the firm have also established a closed-loop supply system for stainless steel, their most frequently used material. Today, 90% of MYKITA’s purchased eyewear materials are already recycled and 100% recyclable. For more details on responsibility at MYKITA: https://mykita.com/de/mykitahaus/about/responsibility/