An eyewear event that always has a fresh and informal buzz, Hall of Frames took place in September in Lucerne – over 50 brands exhibited, welcoming a professional audience at the elegant venue, the Swiss Museum of Transport
Hall of Frames (HOF), the Swiss eyewear event which took place in September for the third year in a row, welcomed interested opticians to see an impressive array of eyewear from different countries in Europe and beyond, showcasing the latest trends and innovations by designers and leading manufacturers. The event highlighted a continued focus on eyewear trends, bold colour and the quality of refined natural materials. Above: Hall of Frames eyewear shoot, Lucerne – September 2024 – photography by Studio Kronsbjerg – frame, Gigi Barcelona
The organisers of the event have made a statement that revealed that the majority of participants are positive about the Swiss Museum of Transport Lucerne as the venue and wish to return there in future. They said: – “Hall of Frames 2024 has once again shown that Lucerne is not only a popular venue, but also a successful one – a meeting place for creative minds, innovations and sustainable design that inspires
the industry and provides forward-looking impetus…”
Hall of Frames (HOF) has been promoting independent opticians and eyewear designers for the past 15 years. HOF offers a comprehensive insight into the latest trends and innovations in the industry and represents an important meeting place for professionals in the Swiss eyewear market. New dates for 2025 will be announced on Eyestylist.com. Find out more about the event at www.hallofframes.ch
Photography by kind permission: Studio Krosnbjerg.