Ørgreen Optics starts year with bold new campaign

The Danish eyewear company says the campaign is inspired by the brand’s historic roots in one of Copenhagen’s oldest postcodes

With its studios facing some of the city’s most iconic canals, 1415 signifies more than just a location for Ørgreen Optics —it embodies the essence of the company as an independent design house. Honouring this rich legacy, the new campaign from Ørgreen aims to blend tradition with innovation and visuals which showcase the company’s design and innovation in materials, forms and colours. Above + below: the new eye-catching images released this month at Ørgreen Optics 

EOE
IYI YOU MAWO
DIFFUSER Tokyo
Götti Switzerland
OGI Eyewear
Res Rei
ERKERS
JISCO
MOREL
Suitto Sybarite
BLACKFIN
LOFT NYC - chelsea industrial chelsea factory march 13-15 New York
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LAMARCA EYEWEAR
Article One
Orgreen
MIDO
J.F. REY
SALT.
LAMARCA EYEWEAR
ROLF Spectacles
TVR True Vintage Revival
Look

The 1415 pattern, central to the new campaign, symbolises a bridge between past and future — a celebration of origins while embracing what’s next. “This campaign marks the beginning of an exciting new chapter for Ørgreen Optics, setting the perfect tone for the brand’s bold vision as it expands globally throughout 2025,” said Giordano Capuano, Marketing Director. For more information, visit www.orgreenoptics.com