100% Optical 2025 - Eyestylist

The London eyewear event (trade only) takes place from 1st to 3rd March 2025; the number of independent brands showing has increased for 2025 with confirmed bookings from new exhibitors, MYKITA, DITA, Clayton Franklin and L.G.R

100% Optical is set to take place at the beginning of March, with new owners CloserStill Media at the helm for the 2025 edition. 100% attracts optical retailers from around the country who visit the show to source new services and products including eyewear, contact lenses, lenses and technology. This year the event has confirmed a large number of returning eyewear brands, including Bevel, Blackfin, Danielle Rattray, Design Eyewear Group, Götti Switzerland, Kirk & Kirk, Kodes Accessories, Morel, Ørgreen Optics and Sea2see – among others.

For 2025, the Love Eyewear Awards, which are a popular element of the show, will feature awards covering a diverse range of categories, including New Designer 2025, Sustainable Frame of the Year, Eyewear Retailer of the Year, and Eyewear Accessory of the Year, as well as Best Use of Social Media entering as a new category. The winners will be announced on the first day of the show (1st March 2025) during “an evening of celebration and entertainment.” Above: Ørgreen Optics participate at 100% Optical in London; they have just launched the new campaign 1415, with a concept inspired by the brand’s historic roots in Copenhagen – www.orgreenoptics.com

Götti Switzerland – Precious Objects collection

Among new designs at Götti Switzerland, the Precious Objects collection has been conceived as a line which sets a new standard for the highest level of Japanese craftsmanship and fine materials to create an innovative symbiosis of traditional manufacturing and innovative design. These luxury frames and new designs across the Götti Switzerland ranges will be on show for opticians at 100%: www.gotti.ch

Aliseo by Sea2see – sustainable eyewear with properties of lightness and durability – the frames have new shiny and matt finishes, fresh colours and gradient effects as well as easy-to-wear shapes with flattering silhouettes

Sea2see have launched a new collection called Breeze Ultralight – which will makes its debut in London in March. All Sea2see frames are made in Italy using recycled marine plastic. The brand is the only one in the eyewear business to run its own non-profit organisation called the Sea2see Foundation which is dedicated to collecting waste from the sea to reduce plastic pollution. Since Sea2see was founded in 2015 by Francois van den Abeele, the Foundation has extended its work to remove plastic from the Sea2see to Senegal, Ghana and Madagascar. www.sea2see.org

Leavitt by Morel in full tortoiseshell acetate

Just released and part of a series of new French eyewear designs made in the Jura, model Leavitt by Morel offers vintage overtones and comes in several trendy combination colours or transparent varieties, as well as tortoise. This is a frame with a sleek design and round classic shape, produced to offer contemporary features such as flexible hinges and excellent comfort on the face. Find out more about Morel at www.morel-france.com

Bird Eyewear – a new project with the World Wide Fund for Nature (WWF) and the Royal Society for the Protection of Birds (RSPB). Styles made in a plant-based patented material

For 2025, UK based Bird Eyewear launches two unique performance frames with the World Wide Fund for Nature (WWF) and the Royal Society for the Protection of Birds (RSPB). These frames highlight this brand’s commitment to sustainable fashion and wildlife conservation while raising awareness and funds for two endangered species.

The Puffin frame, developed with WWF, supports the conservation of the Puffin, a species facing a potential 90% population decline within the next 30 years. With the UK being home to over 10% of the global puffin population, Bird Eyewear have created a stylish frame that captures the essence of this iconic bird’s distinctive black, white, and orange plumage. Meanwhile, The Swift frame, created in partnership with the RSPB, aims to protect one of Britain’s most iconic aerial silhouettes. Swift populations have experienced significant declines due to habitat loss and decreased breeding success. This frame features a design inspired by the Swift’s distinctive profile and speed, representing the importance of preserving these remarkable birds. These frames and other main line designs by Bird will be on show at 100%. www.findyourbirds.com

100% Optical is described as the largest optical event in the UK. The show brings together professionals from across the UK to learn, network and discover the latest products, technologies and solutions on an international stage. The event takes place at ExCel London. To register visit www.100percentoptical.com/