Everything is eye-catching in the first Printemps in the US – the store occupies two floors of One Wall Street, featuring the historic Red Room, decorated with a mural by Hildreth Meière – graffiti on the exterior clearly states this store is “not a department store”…
The interior, designed by Laura Gonzalez, is luxurious, tasteful, and attentive to details, with sophisticated textiles, oak displays, vintage furniture and wall paintings. More iconic museum or luxurious art gallery, and inspired by Parisian apartments, the store boasts the iconic Red Room, decorated with an historic mosaic mural created by the American Art Deco artist Hildreth Meière, in 1931. The room, which has not been open to the public for some years, is an architectural gem which has been beautifully renovated as a sparkling backdrop for the shoe collections curated by Printemps for the particularly unique surroundings, with some shoe colours matching the interior style. Above: the iconic Red Room has been transformed into a luxury shoe salon – the room is famous for the red and gold mosaic tiles that cover the wall and ceiling – it is expected to become known as “the most beautiful shoe salon in the world” and for art aficionados it will become a destination….
The store also offers an exclusive concept which is immediately apparent for those used to shopping in department stores. There are no shop-in-shop areas and the products are presented first and foremost according to style, colour and design as opposed to price or brand, meaning that everything is curated and placed with a free and much more creative vision than would be possible in dedicated spaces by collection and brand.
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