Punto Ottico Humaneyes

Punto Ottico Humaneyes: store opening

The high-end optical retailer with stores in New York, Milan, Verona and Vicenza, among others, has opened a new space in Belgrade

The independent optical retailer, Punto Ottico Humaneyes has announced the opening of their 10th store in the old town of Belgrade city. The company, which is renowned for its creative direction and innovation in optics, already has a store in Novi Sad, the second largest city in Serbia, which opened in 2024.

Punto Ottico Humaneyes describes itself is an independent eyewear curator. Their spaces present collections which have been carefully curated, always with a focus on the intrinsic value of each piece and their ability to stand the test of time. The frames selected are often artisan designed, limited editions and produced in Italy and Japan.

Punto Ottico Humaneyes believes in quality over quantity, supporting craftsmanship that moves at a slower pace rather than following fads, appreciating finely crafted objects that can be repaired, whilst always honouring artisanal processes that generate value.

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Punto Ottico Humaneyes, Old Town, now 26, Belgrade, Serbia – find out more about Punto Ottico Humaneyes at https://puntoottico.it

This feature was written by Eyestylist.com and published on 5th July 2025. All rights reserved. The image featured is courtesy of Punto Ottico Humaneyes. To read other articles about Punto Ottico Humaneyes click on the link: https://www.eyestylist.com/2025/04/matteo-cibic-unparallel-visions-at-punto-ottico-humaneyes/