The campaign, featuring the 76 year-old world-class fashion designer, is posted in iconic spots across NYC
Fashion designer Vera Wang has long been a devotee of quality statement eyewear with a glamorous feminine spirit. This year the designer stars in a bold campaign shot by Till Janz, styled (as is typical of the designer) by herself and featuring the eyewear in her acclaimed Haute collection. The Vera team saw immediate creative potential in plastering campaign imagery across the same city streets where it was originally shot—adding a layer of contextual storytelling and urban relevance.
The campaign also aligns with the eyewear producer Kenmark’s annual marketing strategy, they say “to offer retailers and buyers a timely boost in brand visibility during a high-traffic selling season”. Above: the latest Vera Wang Eyewear campaign, showcased through a visually striking ‘wild posting activation’ across Manhattan this month
Across the imagery, the eyewear is shot to highlight the collection’s refined silhouettes and architectural edge – in imagery in black and white. Hair by Jon DeFranc and makeup by Marla Belt round out the polished, editorial aesthetic—striking the perfect balance between high fashion and street-level cool. The images appear on 58th St and Lexington Avenue, as well as Broadway / Franklin St and 86th Street / 1st Ave.
Find out more about Vera Wang Eyewear – produced by Kenmark, at www.kenmarkeyewear.com
Images provided by kind permission of Kenmark Eyewear.