The French eyewear company continues the celebrations for its 40th anniversary with a new collection, a tribute to the brand’s heritage and commitment to design innovation
The premium collection, presented as an expression of creative heritage, craftsmanship and innovation, reveals a particular character across the styles, with distinctive aesthetics and constructions achieved by means of exclusive technological advancements. The style of the frames is carefully rooted in the DNA of the J.F. Rey design style, with familiar iconic shapes taking on new characteristics and a subtle mix of premium materials and carefully curated colours. Above: bold sunglasses shapes are characteristic of the collection at J.F. Rey for the new season
Highlights at SILMO Paris will include the SLEDGE series, with men’s models characterised by a bold statement design style, uncompromising robustness, and innovative technologies. For women, the collection offers a more sensitive and accessible approach to premium eyewear design, with shapes to suit all faces. The gradient effect is the signature of the new season (see JF3114 above).
