Francisco Marin, CEO told Eyestylist how the independent brand – based in Barcelona – has preserved its identity and grown a following of customers around the world, as it celebrates its 12th birthday
JISCO is 12 years old. How do you reflect on the journey so far, and what are your priorities in terms of the design direction of the brand Yes, that’s right – this year JISCO celebrates 12 years. As CEO and as a Mallorcan, I have great pride to see how an idea inspired by the light, colour and lifestyle of the Mediterranean has grown into a brand with an international presence. Over this time, we have learned the importance of staying true to our essence: designing eyewear that conveys authenticity, optimism and personality, always with a strong connection to our customers.
In terms of design direction, our priority is to keep evolving without losing the Mediterranean identity that makes us unique. We are committed to innovation in materials, sustainability, and to creating collections that balance trend and timelessness, so that every person wearing JISCO feels they are expressing their individuality in a natural and elegant way.
Colour is integrated at JISCO with energy and passion. How do you find new directions and particular inspiration for each collection? Mention any recent campaigns. Colour has always been part of JISCO’s DNA. It’s not just a design element, it’s the way we express the vibrancy and optimism of the Mediterranean. Our inspiration comes above all from nature, the landscapes and the light of our home – the sea, the sky, the earthy tones of the coast, and the way these colours change with the seasons. From there, we translate this energy into eyewear that feels fresh, modern, and full of personality. Above: JISCO frames offer uplifting colourways and easy-to-wear “statement” shapes
At the same time, we listen carefully to our customers and to the markets to understand how they want to express themselves. This dialogue helps us reinterpret colour in every new collection – whether through subtle, sophisticated tones or bold, statement combinations.
Our most recent campaign, Jiscotheque, is a good example of this philosophy. While it is divided into three chapters that follow the rhythm of the seasons, the entire concept is built under one unifying idea: the Mediterranean celebration. A party mood, fashion, and lifestyle all come together as an expression of joy and connection. Each chapter of the campaign introduces new models and colour palettes that reflect not only the season, but also the different moments of life throughout the year. This way, colour becomes a true bridge between our brand identity and the individuality of our customers.
Is there a frame style or look that you have had particular success with this year, and what has been successful in terms of new shapes and colours? While acetate frames remain essential in any eyewear collection – especially as acetate is a natural and, in our case, eco-friendly material – we have also invested strongly in developing new product families that expand our offer. One of the most successful this year has been our Comfort line, which combines stainless steel with Eco Trogamid, an eco-sustainable injected plastic.
This material allows us to design extremely lightweight frames with outstanding comfort, while still maintaining the distinctive JISCO personality in terms of colour and style. The Comfort line has been particularly successful across several markets because it bridges two worlds: the technical and functional side of eyewear, and the aesthetic and lifestyle values that define JISCO. For us, it represents a perfect balance between innovation, sustainability, and Mediterranean-inspired design.
Have you expanded into new markets (since our last interview in 2023) and do you find that the JISCO styles have global appeal? From the very beginning, JISCO was born with an international vocation. For us, Europe has always been our “local” market, and everything beyond Europe we see as international. This way of thinking comes naturally – our founders are from different parts of the world, so even though we are a small company in size, we have always felt big in spirit and in vision.
The years 2023 to 2025 have not been easy. Political tensions, conflicts and uncertainty have made markets more fragile, and consumers more careful in their choices. Our clients feel this reality every day, and we feel it with them. That is why we chose to focus on what we can do best: standing close to our strongest markets – Germany, France, Italy and Spain – and nurturing long-term relationships with our partners abroad. These relationships are not just business agreements; they are true partnerships built on trust and shared vision. They have been the key to ensuring that our growth continues in a stable and healthy way.
Recently, we began a new collaboration in the UK, and the first six months have already been a wonderful success. For us, this is much more than a market expansion – it is proof that, even in difficult times, the Mediterranean soul of JISCO and our way of blending design, comfort and individuality connects with people everywhere. And in the end, that connection with people is what our brand is all about.
What has launched this month for SILMO and what is coming up in 2026 at Jisco? SILMO is always a very special moment for us – not only a trade show, but a place where we connect face to face with our clients, partners and friends in the industry. For JISCO, it’s the opportunity to share what we’ve been working on and, at the same time, to listen closely to the feedback and ideas that inspire our next steps.
This year we have presented a very exclusive capsule collection called Gaston. It is limited and numbered to just 100 pieces per colour, created for the most passionate JISCO fans – those who want to take one step further into design, colour and sophistication. Alongside this, we are also launching new models made entirely of titanium. This new titanium family is just the beginning, and in 2026 we will be developing it much further. We believe that working with this material in the JISCO way allows us to push our collection to a new level, combining technical excellence with Mediterranean style.
Looking ahead, our vision for 2026 is to keep growing in a sustainable and human way, reinforcing our close relationships with partners in every market, and staying faithful to the values that define us. For us, the future is not just about trends or numbers, but about building a brand that people trust, enjoy and feel connected to. That is the spirit we bring to SILMO and to every step forward.
Trends in eyewear come and go…what do you think will be a lasting look that we will see trending in the months coming up and then on into Spring Summer 2026? Trends are important because they create movement and energy in our industry, but what truly lasts is when a trend connects with people on a deeper level. At JISCO, we believe that in the coming months and into Spring/Summer 2026, two elements will remain very strong: the search for individuality, and the desire for comfort.
Customers are looking for frames that allow them to express who they are – through colour, shape or material – but without giving up on lightness, functionality and sustainability. This is why we see acetate continuing as a timeless material, while technical innovations such as eco-friendly injected plastics and titanium will gain even more relevance. They allow us to design eyewear that is not only beautiful, but also responsible and extremely comfortable to wear.
In terms of aesthetics, we believe bold reinterpretations of classic shapes, vibrant colour combinations, and subtle details that make a frame unique will remain key. What will truly endure, however, is the Mediterranean approach that inspires us: eyewear as part of a lifestyle, full of light, joy and authenticity. That spirit, more than any passing trend, is what we see shaping the future.
To find out more about JISCO Eyewear visit www.jiscoeyewear.com