Eyestylist.com was launched on 12th January 2011. The Eyestylist archive now features more than 3000 articles, trend stories, reviews and interviews with creatives, eyewear designers and independent optical retailers. Today we mark the occasion with the launch of a fresh look for the site and the Eyestylist logo and branding….follow our content in the next weeks to find out more about the last 15 years …and to follow views on what the future holds…
Created as a dedicated site for quality-driven independent eyewear brands of all sizes, Eyestylist started its journey as a review site and news source about independent eyewear and emerging designers. At the time, there were no other resources online specialising in design history, trends, news about the world of eyewear, and to this day, there are no other journalist-written websites reporting exclusively on the independent brands in the business – from small artisan labels to iconic luxury names, as well as reporting on related international events, independent eyewear stores around the world and stories with cultural significance to the creative optical field. We’ve been known to break a story or two about launches and news in the business! Above: Tortoise Jungle by Robert Marc – the first product reviewed on Eyestylist – posted on 12th January 2011
In the weeks, ahead we will be publishing a series of articles and posts which look back over the last 15 years in eyewear and accessories design – since we published the first editorial in Jan. 2011 – https://www.eyestylist.com/2011/01/introduction/ – here we outlined our editorial mission at the time…. “to create a personal selection of individual pieces which we believe are representative of our times, unique in their features and absolutely worth a peep if you are into eyewear, sell glasses or sunglasses, or if you simply want to find a style for yourself that stands out from the crowd……” We will be looking forward to talking to some of the designers and retailers who have participated and supported the site through the years as it has developed and flourished.
At the beginning, in 2011, it quickly became evident that by visiting workshops and production sites where possible, and meeting the designers and brand innovators at eyewear events in different parts of the world, Eyestylist could grow and flourish, developing new exclusive content, meeting emerging designers, and experiencing the eyewear designers’ world first hand – to create a site that explores this world of creativity and design from many perspectives.
Today we have followers and readers across the world. Our archive of content and feeds both here and on social media continues to grow and develop, with the original Eyestylist commitment to the leaders and innovators in avantgarde, handmade, luxury and fine glasses, sunglasses and accessories and the optical retailers who are ‘ambassadors’ for these exceptional brands. We have an endless appetite for innovation, design excellence and quality.
We have developed an interest in sustainability and how independent eyewear brands – and the business as a whole – are shifting their perspective to take a more holistic approach to sustainable innovations and developments, accelerating sustainable transformation (On this topic, we recommend reading our recent interview with Co-Founder of Frame the Future, Xenia Glutz Von Blotzheim : https://www.eyestylist.com/2025/11/xenia-glutz-von-blotzheim-co-founder-frame-the-future/
We wish to send our special thanks to all those brands and individuals who have been a part of Eyestylist in the past and continue to support us going forward, and for all our continuing Sponsors in 2026, among them both iconic brands and a number of newcomers – as well as the international eyewear events:
With thanks to: ARTICLE ONE (www.articleoneeyewear.com); Blackfin (www.blackfin.eu); Diffuser Tokyo (www.diffuser-tokyo.com); Erker’s 1879 (www.erkers1879.com); FACE A FACE (www.faceaface-paris.com); FAOFLEX (Dandy’s and Germano Gambini (www.dandyseyewear.com and www.germanogambini.com); GOTTI Switzerland (www.gotti.ch); J.F. REY (www.jfrey.fr); Jisco Eyewear (www.jiscoeyewear.com) Lafont Paris (www.lafont.com); l.a. eyeworks (www.laeyeworks.com); LAMARCA Eyewear (www.lamarcaeyewear.com); LOFT Eyewear Show (www.lofteyewearshow.com) LOOK (www.lookocchiali.com) MIDO (www.mido.com); MOREL (www.morel-france.com); Otis Eyewear (www.otiseyewear.com); Nina Mur (www.ninamur.com); OGI Eyewear (www.ogieyewear.com); Orgreen Optics (www.orgreenoptics.com) Paloceras (www.paloceras.com); ROLF (www.rolf-spectacles.com); RES/REI (www.resrei.com); RIGARDS (www.rigards.com); SILMO (www.silmoparis.com); TVR Opt (www.tvropt.eu); The LONDONi (www.instagram.com/the_londoni/; 100% Optical (www.100percentoptical.com).
We also thank everyone behind the scenes at Eyestylist as we have a community of dedicated collaborators and individuals who have been involved in making this site a success. With special thanks to all those who are working with us and those who have made important contributions : DOWO Digital (www.dowo.digital), Helen Bratby (designer), Victoria Brunton (journalist), Gennaro D’Elia (fashion photographer – www.gennarodelia.com) and Oak Creative (www.oakcreative.net).
See you at opti and MIDO 2026! For all enquiries about being involved with Eyestylist going forward and advertising bookings, please direct your enquiries to [email protected] and meet us in 2026!