The annual NYC showcase for all things creative in eyewear design, LOFT takes place in two locations – Chelsea Industrial and High Line Nine – from 5th to 7th March 2026
This year’s expanded edition of LOFT takes place from Thursday in the Chelsea / Hudson Yards District, NYC as part of Eyewear Design Week in the city. This event will offer a broad overview of the work of independent eyewear designers and a group of curated collections by brands which champion quality, craftsmanship and originality through technical and creative innovation.
LOFT is located at two venues this year, conveniently close together. Chelsea Industrial will feature over 100 labels, including Article One, Blackfin, Capote, Cutler and Gross, Dandy’s, Folc, Jean Philippe Joly and Ørrgreen Optics. High Line Nine will present 22 collections by brands which include Anne & Valentin, Blake Kuwahara, Hoffmann Natural Eyewear, Masahiromaruyama, FACE A FACE, theo and Press Eyewear – as well as lens company, Zeiss.
Eyestylist.com introduces a few of the beautiful frames we can expect to see at this year’s event, kicking off on Thursday:
Above: RES/REI from Italy will be returning to LOFT in 2026 (Chelsea Industrial); their new collection for women, produced exclusively in Northern Italy, offers their signature colourations and distinctive interpretations of classically inspired shapes. Model Muse represents a compact silhouette with a gently angular lower lens, designed to fit medium to small faces comfortably. Naturally versatile, it works especially well for small PDs and higher lens corrections. The colour mosaic adds depth and character. This palette is described as the ultimate expression of the RES / REI colour palette: a sophisticated play of transparencies meeting bold, contemporary contrasts. www.resrei.com
Anne & Valentin’s latest creations include KRAFTIES, inspired by the artistry of frosted glass, and the gentle passage of time. The concept is proposed as a celebration of the beauty of the unforeseen or unexpected, offering frames that are as much a pleasure to wear as they are to touch! Anne & Valentin will be located at High Line Nine. www.anneetvalentin.com
From Italy, Dandy’s latest collection evolves the silhouettes and colours of the classic Dandy’s style to bring a contemporary mood of lightness and fresh coloration. Known for the artistry of Italian craftsmanship and its particular characteristics of raw-textured finishes, the new collections move the brand into a new phase of design expression for Spring/Summer 2026. Dandy’s exhibits at LOFT at Chelsea Industrial. https://dandyseyewear.com/en/
Hoffmann Natural Eyewear (showing at High Line Nine) will present their mainline eyewear collections for men and women and their new collaboration range with iconic eyewear designer, Thierry Lasry. Describing the pieces as true “objets d’art“, these styles fuse Lasry’s design spirit of contemporary audacity with the artisanal know-how of the German company, Hoffmann, a specialist in working with natural buffalo horn and all the complexities of perfecting a finely finished luxury frame. www.hoffmann-eyewear.com
theo’s TUBES collection adds a new design twist for “petite faces with big ideas”. These frames feature acetate fronts with a compact design, made for adults with fine facial features, who wish to wear a frame with true character. At the centre of all the designs in this range is a visible round tube, a striking technical feature of the design, connecting both sides. Model Synae (above) is modular and clean – combining lines with rhythm and precision. There are 5 different shapes in the collection including round, square and a popular oval. theo is showing at High Line Nine. www.theo.be
Oversized silhouettes with curved lines and soft gradient lenses nod to the free-spirited, boho-inspired eyewear of the 1960s, entirely reimagined through MYKITA’s LITE construction and innovative powder-coated finishes. Ultra-slender 3mm temples and minimalist frames create a delicate, weightless feel, while the tactile surface treatment adds subtle depth and a playful, futuristic note. This collection, and several others from the German eyewear brand will be on show at High Line Nine. www.mykita.com
For 2026, ROLF includes new 3D printed frames in its sustainable Substance Aura line, where bright neon tones contrast with the natural dark tone of the background. The Substance Aura collection includes 11 models with 3 different graphic effects – colours or textures – and 7 colours. As always, the line brings together sophisticated hinge technology, high-quality materials and lasting comfort – ideal if you are wanting them for everyday wear.
For more information about LOFT NYC visit the LOFT website at https://www.lofteyewearshow.com