Busy Indoor Expo with Attendees Talking and Browsing Jewelry Displays Along a White Wall, White Chairs, and Round Hanging Lights Overhead.  | Eyestylist 3rd August 2026

LOFT Eyewear Show returns to Santa Monica in October

The latest edition in California – created for independent eyewear brands and designers and the optical retail community – will showcase design and innovation for the new season while creating a live meeting point for connection, education, discussion and networking

Taking place on 16th to 17th October 2026, LOFT ‘s Santa Monica edition is considered one of the premiere trade-only events for the independent optical community in the US. For the second year in a row, the event will take place at the historic Santa Monica Post Office, described as a landmark building a few blocks from the beach in the heart of downtown Santa Monica, a beautiful setting for the international eyewear collections and brands that show as part of LOFT each year. The West-coast event hosts a CE program led by Kayla Ashlee from SPEXY, a well-respected training and education company for optometric staff and practice leadership. Above: the 2025 edition was the first LOFT show to take place at the historic venue in Santa Monica

Group of People at a Glasses Booth, with a Presenter in a Red Skirt Standing Beside a Display of Frames and a Lafont Banner in the Background.  | Eyestylist 3rd August 2026
Loft Santa Monica 2025 LAFONT PARIS welcomes visitors
In 2025, the event welcomed exhibitors and visitors from the US and Europe, with consistent commitment from brands who exhibit at the New York Edition, held annually in March. This year, the organisers promise more than 60 collections from Spain, Italy, the UK, the US, France, Japan, Germany and other European countries. They include LAFONT Paris, l.a.eyeworks, Blake Kuwahara, BEVEL, Barton Perreira and MASUNAGA.
LOFT – Santa Monica 2026 takes place from 16th to 17th October 2026 at Santa Monica Post Office, 1248 5th St, Santa Monica, CA 90406, USA. 

For more information visit www.lofteyewearshow.com