| Eyestylist 22nd September 2026

New eyewear event announced for London

A brand-new trade event is scheduled for September 2027, designed to showcase independent brands and emerging designers

Taking place on 17th September 2027, First Look London “will present a tightly curated group of brands in a clean, gallery-style environment designed to give buyers meaningful time with designers, founders and makers” say the organisers. The event will take place at the Inner Space at Town Hall in King’s Cross – designed by Tom Dixon. With St Pancras and King’s Cross stations on its doorstep, the event is described as being conveniently located for buyers and brands travelling from across the UK and Europe.

According to the organisers, early adopters include the following brands + distributors: Bird Eyewear, Caroline Abram, Einstoffen, Eyewear Ltd, Feb31st, House of Spectacles, JF Rey, Kirk & Kirk, Linda Farrow, M2M Eyewear, Ransome + Jenkin, Talla Eyewear, Traders & Makers and Vasuma; the official lens sponsor is Nikon Lenswear UK. New designers will also be “a key focus for First Look London, from the UK and around the world”. A select number of places will be reserved for new designers to present themselves for the first time in the UK. https://www.firstlooklondon.com

Photography of the venue provided by First Look London