Boutiques

Sea2see opens store in Grenoble

The ‘seastainable’ brand opens in Europe’s Green Capital

Partnering with independent French optician, Julien Clavel, Sea2see has opened a branded store in central Grenoble – designed as a dedicated destination for the brand’s sustainable eyewear. The collaboration reflects a shared commitment to environmental impact, innovation, and transparency — offering customers a space to engage directly with Sea2see’s mission and values rooted in ocean preservation and ‘seastainable’ circular design. Situated on one of Grenoble’s pedestrian shopping streets, the new store features a contemporary interior that reflects Sea2see’s sustainable values – using natural materials like wood and stone, and a tranquil natural colour palette inspired by the sea and nature. Above: the first Sea2see eyewear store opens in France

Window displays illustrate the making of Sea2see’s recycled eyewear material, created from marine waste

The full Sea2see sun and optical eyewear collections are showcased in the store, alongside a range of professional premium optical services. These include
comprehensive eye examinations, the highest quality premium lenses – competitively priced to suit all customers’ needs and certified with the OFG (Origine France Garantie) label – supplied by an Essilor subsidiary, and offering – in addition – contact lens dispensing.

François van den Abeele, Founder, Sea2see said: “It is only natural that we roll out an optical retail concept for Sea2see, where customers can experience our brand values and discover the impact on the environment via the Sea2see Foundation. I am extremely proud that we are taking the first steps on this retail project with Julien in a great city and strong market for our particular type of eyewear focusing on ‘seastainable’ values.” Find out more at www.sea2see.org

17 Rue de Bonne, 38000 Grenoble, France

l.a. Eyeworks: an impressive new retail ‘campus’ has opened in Los Angeles

The new flagship is located at 900 North Fairfax Avenue, Los Angeles

Comprising two buildings connected by a pergola-covered walkway, the retail campus is set on a corner property that includes on-site parking for customers. “We needed room for the expanding width of our ideas,” notes Director of Communications Brent Zerger. “We refer to it as a campus in the sense of a place to exchange ideas and make discoveries.” In development for nearly two years, the project was designed by Frank Escher and Ravi GuneWardena, principals of L.A.-based Escher GuneWardena Architecture. Above: a striking new home for the iconic eyewear brand, co-founded by Gai Gherardi and Barbara McReynolds  – photo above by Caitlin Carny

Interior: l.a.Eyeworks’ new showroom (photo by Josef Jasso)

The largest of the two buildings houses a showroom featuring a comprehensive survey of l.a.Eyeworks design collections for prescription eyewear and sunglasses. An in-house finishing lab for precision lens work and custom tinting is concealed behind a mirrored wall that reflects a commanding display wall and groupings of slender pedestals in the main space. Walls, ceilings, and exteriors throughout the site are swathed in an immersive glaze of platinum silver paint “which adds an otherworldliness to the oozing, bubbly surface treatment that covers interior ceilings and walls”.

l.a.Eyeworks: a new state-of-the-art events space (photo by Josef Jasso)

Nicknamed “The Lens,” the second building – in addition to its function as a flexible event space – offers an evolving selection of unique objects, including hand-carved bird calls from France, high-tech “smart” telescopes, vintage one-off selections from the l.a.Eyeworks archives, and special collaborative projects with local design and retail entities.

Since opening its original store on Melrose Avenue in 1979, l.a.Eyeworks has established a notable history of creating innovative architectural spaces, including its second store at South Coast Plaza in Costa Mesa (Josh Schweitzer, designer, 1988), and the award-winning showroom on Beverly Boulevard (Neil M. Denari, architect, 2002). “The genesis of l.a.Eyeworks’ pioneering legacy is deeply rooted in independent retail,” notes Rob Rich, CEO. “The Fairfax campus is our opportunity to build upon the entrepreneurial impulse of Gai Gherardi and Barbara McReynolds to open a shop on Melrose Avenue more than four decades ago.”

900 North Fairfax Avenue, Los Angeles, California. www.laeyeworks.com

Photography by kind permission of l.a.Eyeworks.

Luxury retailing: Götti Switzerland showroom, Lucerne

A dedicated flagship showroom – ‘Home of Götti’ – celebrates the Götti Perspective eyewear collection – the space which has been conceived as a gallery-style concept store is located in the Götti Brand Store in Lucerne, a historic premises that provides insight into the manufacture of rimless eyewear and showcases the world‘s largest selection of the Swiss eyewear brand

Pure lines, minimalism, and innovative materials; aluminium cubes and bold transparent orange structures: the newly renovated showroom, where Götti was first created 30 years ago, provides insight into the creation and manufacturing process at the company, showcasing the workmanship and innovation of the Götti Perspective collection. Visitors can explore the entire collection and will find exclusive, artistic one-offs and limited edition models that can only be seen in this space. The renovated space opened to the public this month. Above: the showroom features bold architectural displays in orange and white; below – unique designs are  featured alongside the ‘Perspective’ collection

Showroom, Lucerne – ‘Home of Götti’

About Götti Switzerland – Götti is a premium eyewear producer, founded by Sven Götti. The brand focuses on minimalism, craftsmanship and technical excellence. Offering a whole selection of acetate, metal and horn glasses, they are also specialists in 3D printing and production of lightweight, rimless design. Find out more on Eyestylist.com at https://www.eyestylist.com/2025/04/3d-printed-styles-released-at-gotti-switzerland/

GÖTTI BRAND STORE LUZERN, Götti + Niederer, Mühlenplatz 1, 6004 Luzern, Switzerlandwww.gotti.ch

Mexico: artists Kobayashi / Aumann at Dr.York optical boutique

Launched in May, the installation explores diffused edges, gradients and dynamic colour transitions inside the Dr.York optical store

Mexico City’s Dr. York shares their installation project by renowned Mexican artists Pablo Kobayashi & Lucia Aumann (@pablokobayashi and @lucia.aumann. The installation creates a bold statement for the store which expresses their commitment to arts collaboration and close integration with the Dr. York community.
“We decided at the end of 2024 to begin defining possible ideas,” the artists explain. “The final piece acts as a ‘modulator’ of the dynamics that José and Laura generate [in the store] and that uniquely define the characteristic atmosphere of the place.
A series of characters manifest behind the curtain asynchronously, suggesting that something is happening. In a constant game of colours that intensify and attenuate with each change in pressure, you see something regardless of whether it is visually perceived as a defined silhouette. The curtain does not divide. It rather suggests other layers, other depths, and other presences.” Above: the installation “ESPECTROS’ by Pablo Kobayashi and Lucia Aumann – at Dr.York
Independent optical store, Dr. York in Mexico City – the installation brings a completely different experience to those that enter

“We deeply appreciate the opportunity that José and Elena gave us to integrate ourselves even more into a project that we are so fond of. Over time, it has become one of those corners that feels familiar and close in our immense city, Mexico City….” Pablo Kobayashi & Lucia Aumann

Independent optical retailer, Dr. York
Dr.York is one of Mexico City’s leaders in independent optical retailing and specialists in finely curated eyewear collections. They have stores in Mexico City and Guadalajara and offer high-end and luxury frames from brands that include LAPIMA, Lazare Studio, AHLEM,  Paloceras, Kuboraum, Oscar Magnuson, Theo and Moscot. Their stores are designed more like showrooms. They provide a unique eyewear consultation and buying experience for their close-knit local communities. Find out more on Eyestylist: https://www.eyestylist.com/2023/04/dr-york-colonia-americana-guadalajara/
Mexico’s optical retailer – Dr.York, Mexico City
About the artists
Pablo Kobayashi is a Mexican architect and designer whose work extends to a wide array of material explorations. The artist Lucia Aumann, who is working with Kobayashi, is a specialist in materiality and uses textiles and pneumatic systems to explore “self-organising systems, morphology and perception”. Find out more: https://dryork.mx/blogs/refraccion/espectros-x-kobayashi-aumann

Paris Design Week: DEGree store and FACE A FACE

FACE A FACE 30th anniversary celebrations continue with installation by Valentin Lebigot

FACE A FACE has teamed up with the designer, Valentin Lebigot to unveil a special installation at the DEGree (Design Eyewear Group) flagship store on Rue Pernelle – for Paris Design Week.  First opened in July 2023, the DEGree flagship store brings together all the sunglasses collections from the nine brands of Design Eyewear Group. For this anniversary, the showroom has been transformed under the creative direction of Valentin Lebigot, with a graphic, multi-coloured interior set featuring custom-made displays. Every element in the design of the displays has been conceived to highlight FACE A FACE sunglasses and reveal their sculptural qualities and beautiful colours.

The installation is showing throughout Paris Design Week, Monday to Friday from 10 a.m. to 6 p.m., and will continue through to the weekend of the Silmo Paris trade fair (26th to 29th September), as a unique conclusion to the 30th anniversary celebrations. Above: installation by Valentin Lebigot, with sunglasses by FACE A FACE

DEGree store in Paris, for Paris Design Week and SILMO

The collaboration between the brand and the designer began last March when they designed a re-edition of the Halo mirror, an iconic model by Valentin Lebigot which was then distributed to the brand’s partner opticians. Designed as a nod to the intimate moment when one discovers a frame in front of their reflection, this mirror represents “a dialogue between design, gaze, and identity”. After the success of the collaboration, FACE A FACE asked Lebigot to create a new set for the store with point-of-sale materials designed to be perfectly in tune with FACE A FACE’s avant-garde spirit and design style.

DEGree store in Paris: the displays in situ

About Valentin Lebigot Committed to a local and sustainable self-production approach through 3D printing, Valentin Lebigot has been developing for several years a graphic and colourful universe, perfectly in sync with the creative and bold values of FACE A FACE. Inspired by the 1980s Memphis movement, he creates colourful, graphic, responsible designs, showcased in prestigious venues such as the Louis Vuitton Foundation and the Palais de Tokyo.

4 Rue Pernelle, 75004 PARIS, France – find out more at www.faceaface-paris.com