Boutiques

Götti store opens in Basel

2nd July 2020

Götti Switzerland has opened its second store in Switzerland, in collaboration with a leading optician – Ramstein Optik. The elegant minimal “space” has been conceived for the presentation of the entire series of Götti Switzerland collections, and its broad choice of designs and materials, from natural horn to titanium and state-of-the-art 3d printed eyewear.

Götti Switzerland – a new store in Basel – the interior reflects the style of the eyewear

The minimal bright white interior design concept was created by Götti Switzerland and executed by local partners in Basel. In addition to the spacious display wall, which presents the products with wonderfully enhanced light, allowing customers to explore the collections with ease, the focal point of the new boutique is a large decorative chandelier of glass spheres and over 400 acetate frames which takes pride of place at the service counter.

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Götti’s new store interior: minimal white with a touch of terracotta

“The second Götti brand store fulfills a longstanding dream,“ according to Sven Götti. “We found the perfect partner with Ramstein Optik. The basis for such a close collaboration has to be a specialty store, and a team acquainted with the collection for many years that uncompromisingly identifies with the brand.” Find out more at www.gotti.ch By Clodagh Norton

Boutiques

Mykita Munich opening

13th May 2020

Interior design collaboration with Stephanie Thatenhorst

Mykita opens its third shop in Germany in central Munich, close to Maximilianstraße at Am Kosttor 3. A historic listed corner location formerly used as a gallery space, the shop presents the design language and handcrafted eyewear collections from MYKITA in a welcoming luxury atmosphere where historical elements are offset with one-off furnishings and contemporary design accents.

In a different vein from the typical sleek, minimalist tradition of other MYKITA stores, the interior design was a collaborative effort between the Berlin eyewear maker and local architect office Stephanie Thatenhorst: behind the restored façade of the historical 19th century building, oversized arched windows and doorways set a grand tone followed up by the use of luxurious materials, including marble surfaces, bronze mirrors, glass lights and custom-built furniture pieces from Thatenhorst.

Luxury style at MYKITA Munich: designed in collaboration with Stephanie Thatenhorst

Inside, the eyewear collections are extensive, and include the designer collaborations with Maison Margiela, Helmut Lang and Bernhard Willhelm. A Zeiss Vision Center provides comprehensive optical services and the opportunity for a customised optical profile, to perfectly adapt the frame and lens to each customer’s face. MYKITA Shop Munich, Am Kosttor 3, 80331 Munich, Germany – www.mykita.com

Boutiques

Clelland & Co., Montrose, Scotland

17th April 2020

A design-focused independent eyewear boutique, north of Dundee

“We do things differently here,” says Gary Clelland in his Instagram profile @clelland_and_co. The pictures posted on the account show just how far the store has come in a short space of time. Clelland bought the optical shop in February 2018 completely transforming it from a tired, old-fashioned traditional shop with run-of-the-mill frames into a treasure trove of modern independent eyewear, sourced from around the world. Above: a 1950s wood haberdashery cabinet – repurposed for storing the eyewear, takes pride of place in the shop

Retro style at Clelland and Co. – interior design by Pamela Taylor from Aberdeen

“I went to Silmo for the first time in 2017,” Gary Clelland told Eyestylist, “and I was blown away by the variety and quality of niche eyewear available, I knew then I had to bring some of that to Montrose.” In 2019, Clelland introduced Gotti Switzerland and SALT. Optics to the store and began a process of transformation which culminated in a wonderful redesign with the assistance of the stylist Pamela Taylor (@Pam_picks) from Aberdeen.

“For the interior, I didn’t want the shop to look like every other optician’s. Scotland is awash with ‘normal’ optical shops, and not many practices are brave enough to create a different experience for their customers.” The work on the refit was completed in February 2020, and by that time, more new collections had been selected for the store, including theo, Anne & Valentin and Lowercase, following buying trips to Opti Munich and 100% in London.

“Fast forward 2 years from the beginning and we are now selling far more stylish eyewear with much better lenses,” says Gary. “Our retail environment has been completely transformed with a view to improving the customer experience. From lighting, to paint colours, to the materials used on the seating, it has all been done to help the customer feel relaxed and at home. We now work with far less suppliers but have more depth in each collection. I am now confident that we can bring our clients a fantastic selection from some of the best eyewear manufacturers from around the globe. Anyway why not, we think our customers deserve it!”

Clelland & Co is offering a unique selection of over 450 frames including Rolf Spectacles (Austria), Anne & Valentin (France), Bruno Chaussignand (France), Gotti (Switzerland), la eyeworks (LA), Lowercase (NYC), THEO (Antwerp) and SALT. Optics (California). For more information visit www.clellandandco.com

Clelland & Co., 153 High Street, Montrose, Angus

Boutiques

Tasoni welcomes Lapima SS20 collection

15th April 2020

In an exclusive brand partnership the luxury Tasoni boutiques (Zurich, Switzerland) are releasing three glamorous Lapima sun models with a chic collab “Lapima + Tasoni” logo, discreetly appearing on the inside of the temple. The Brazilian SS2020 sunglasses collection (including models Teresa, Andrea and Joca) is the latest addition at the much-admired Swiss fashion stores which specialise in luxury brands and emerging designers for men and women, curated by sisters Taya and Tary Sawiris – and sourced across the globe. Above: SS2020 Lapima: the model wears model Teresa in mint. The frame has a bold square shape, inspired by 1960s retro sunglasses.

Lapima model Andrea, a co-created version with Tasoni – Mazzucchelli acetate, German OBE hinges in titanium, sun lenses by Essilor

The Andrea, a statement frame in the release, is a unisex piece inspired by scuba goggles, with the distinctive oversized shape based on the aviator. The colours of the shades are inspired by the ocean, ranging from delicate tones of mint, one of our favourite tones of the summer collections, and caramel alongside bold cherry and dark olive green (see Andrea above).

About the brand – Launched by Gisela and Gustavo Assis in 2016, Lapima is based on Brazilian design, with geometric lines that play with light and shadow in frames produced principally in Italian acetate. With backgrounds in dance and sport, the founders are both inspired by movement and aesthetic rigour, which set the path for creating the essence of a novel artisan sunglasses collection. The label is based on and continues to expand through constant experimentation, and proposes pieces which “frame the face” while still evoking a sharp image, filled with contemporary attitude. All Lapima frames are manufactured by artisans in São Paulo, Brazil.

Lapima sunglasses are available at Tasoni, St. Peterstrasse 1, 8001 Zurich (Switzerland) and branches including The Chedi Andermatt. For more information visit www.tasoni.com and www.lapima.com

Boutiques

Gogosha Optique, Echo Park, Los Angeles

7th April 2020

Julia Gogosha’s Echo Park flagship is just 2 years old. She describes it with a twinkle in her eye. “A Tetris cathedral artspace playground is how I imagined it…with different sources of inspiration, including artists, sculptors and works of art for which I am passionate.”

A minimal colour palette, injected with saturated tones of lilac, coral and mint, contributes to a bold deliberately architectural interior with the wow factor, designed with precision to house one of the most carefully curated selections of eyewear by internationally acclaimed independent designers. A variety of sunglass frames are displayed, intentionally visible, demonstrating their colour, shape and character and inviting customers to view them like works of art, and try them on. While the optical frames are housed in custom flat file/bleacher seating hybrid sculptural furniture cladded in speckled playground rubber. The space has been designed to include a state-of-the-art in-house workshop. Above: Julia Gogosha, Gogosha Optique – photo by Stephen Schauer

Interior sunglasses display: Gogosha Optique (*photograph by Stephen Schauer)*

Curated with “the best of each category”, the boutique offers a mix of design-focused core collections such as theo and Anne & Valentin, and design brands offering a variation of price points including Kaleos from Barcelona. Two internationally successful homegrown collections – Ahlem and JacquesMarieMage – are represented alongside some of the most avantgarde designers of the moment, Rigards from Hong Kong, Masahiro Marayuma from Japan and Kuboraum from Berlin. Julia is also innovative in collaborations and events with designers and labels bringing where she can a fresh slant to how she presents them to her customers. Launching for Spring, she has a new project underway with Dom Vetro, an LA label specializing in made-to-order and fully customizable frames – and more collaborative concepts are coming soon.

Gogosha Optique *(photograph by Stephen Schauer)*

For the current unprecedented situation, as the Coronavirus crisis affects businesses globally, we also talked about what this has entailed so far. In March, Gogosha was open for daily emergencies with one member of staff available in store to fulfil orders and attend to immediate needs such as repairs. The entire Gogosha team have also been providing virtual fittings during the lockdown from home. “We’ve been doing distance fitting appointments intuitively for years, mainly for longstanding clients who might have moved out of the area,” says Julia. “We will continue to adapt and streamline our services to deliver glasses right to the customer’s door. We consider vision essential and will continue to creatively pivot to best service our clients’ vision needs virtually and with a greater appreciation and greater focus on connection and conversation in a time of separation for the safety of humanity.”

Gogosha Optique, Echo Park was designed by John Chen of Formation Association. Gogosha first opened in 2008 in the former location of Silver Lake, east of Hollywood. Gogosha Optique is the winner of the Vision Expo Third Annual OPTImum Retail Award announced in April 2020. For previous articles on Gogosha on Eyestylist visit https://www.eyestylist.com/2017/05/gogosha-pop-2-0/ and https://www.eyestylist.com/2013/10/gogoshagoldsmith-shop-in-shop/

1555 Sunset Blvd, Los Angeles, CA 90026 – www.gogosha.com