Sama Designer Sheila Vance Discusses Luxury
8th June 2012 Eyewear designer Sheila Vance at SAMA Eyewear in California shares with Eyestylist her views on Luxury.
How do you define Luxury? Luxury is a state of mind, a way of seeing, understanding and interacting with the world around us. Though it may seem counterintuitive, luxury – like faith – is an incredibly egalitarian concept. As a result, we can all enjoy the luxury lifestyle! In the material realm, luxury can be distilled into equal parts quality, style and exclusivity. If a product lacks any of these elements or their presence is out of balance, then it lacks authenticity and can’t be classified as luxury. Though there are numerous designer brands masquerading as luxury brands; the sad truth is that there are fewer and fewer true luxury brands in the world with every passing year.
What elements are most important when designing Luxury eyewear? Eyewear is unique amongst fashion accessories in that it must combine the style of haute couture with the precision of a medical appliance. Merging fashion with such a high degree of functionality presents unique challenges that can only be met by a master eyewear designer.
What inspires you to create eyewear? I find inspiration everywhere: nature, art, fashion, history. I also travel frequently and find seeing new places and meeting new people incredibly inspiring. Once after returning home from a particularly breathtaking trip to Egypt, I was so inspired that I designed my ultra-luxurious Sahara collection based on the experience! I love listening to music and find that it helps put me in a creative place. My taste is eclectic and includes everything from classical and opera to contemporary electronica. I’m also inspired by fine art and love visiting museums. I’m awed by Monet’s use of colour, Picasso’s use of form and shape, and Rembrandt’s use of light. Architecture is another of my many passions.

Do you have any special ‘luxuries’ that you like/enjoy/cannot live without? I love beauty and grace in their myriad forms. (more…)

































