When an architect, an investment analyst and a craftsman combine the result is apparently founding a quality-driven, on-trend and up-and-coming eyewear brand in the Big Apple: Lowercase NYC. Gerard Masci first realised his passion for eyewear as young as 13. Years later, he was connected with Brian Vallario and then with Ryan Langer – the three used their respective industry acquired skill sets to forge a team unmatched in artistry and individuality creating a collection of pieces that showcase exactly that.
The team’s passion for quality and style is obvious in each aspect of their small-batch product design and manufacturing; using an immersive approach they source high quality materials – such as Italian and Japanese acetate, Carl Zeiss sun lenses and German engineered hinges – and a mix of technology as well as handcrafting techniques to deliver each pair of glasses with their onerous stamp of approval. Aside from the physical materials and labour that play a part in the production of each piece, Lowercase maintain an intimate level of knowledge in each step of the journey – from design conception to send-off – a 30 step process to be exact, all done over the course of two weeks from the comfort of their amazing Brooklyn Army Terminal workshop.
The workshop itself is iconic and like no other – standing since 1919 it was once the largest US military supply base during the Second World War. Now, in Brooklyn – the most ambitiously creative and diverse district of NYC, it houses artists, designers and makers from all stretches of the industry – each working alongside one another and inspiring each-other to create – and yes, it is open to visit.
I have the McKenna frame (Ox blood colour) – a striking style with a subtle cat eye lens; the subtlety means they maintain the sharp finish and statement impact desired in a cat eye shape – but make it less intense and more rounded. These frames are versatile, there is no outfit that these won’t adapt to or improve. The quality is noticeable…Carl Zeiss sun lenses provide 100% UVA/UVB protection, and the barrel hinges and coated screws ensure long-lasting accident proof structure. In spite of their high-fashion, fun and delicate appearance these sunglasses block out UV rays and rest firmly and comfortably on the face; the levels of quality in each part of the design, manufacturing and production process can be seen and felt.
Lowercase have an engaging and immersive website which allows customers to experience every aspect of the brand and its collection including a step by step video on the production of the glasses within the Brooklyn Army Terminal – right up to them being delivered into the customers hands, as well some further information on some interesting initiatives the brand takes in their endeavour to be as sustainable as possible. For more information visit https://lowercasenyc.com and find the McKenna – in Ox Blood, Powder Blue or Gold Flake, at https://lowercasenyc.com/products/mckenna. A review by Victoria G. L Brunton.
