Eyestylist

Swiss eyewear brand Götti Switzerland: Perspective sunglasses

7th August 2025

Oversized summer sunglasses, with an ultralight feel – from a top Swiss eyewear brand

Produced by Swiss eyewear brand Götti Switzerland in-house, the Perspective collection features summer sunglasses styles, FL04 and FL05. The styles have been created with a lightweight look and feel by means of advanced 3D printing technology. A leader in premium 3D printed eyewear production, Götti’s proven approach to crafting ultra-lightweight designs with exceptional comfort and fit redefines what it means for a frame of this calibre to not only look outstanding but also excel in fundamental qualities such as functionality and durability. Above: Summer sunglasses by Swiss eyewear brand – FL05 square oversized sunglasses design deliver minimal design and a fine finish – the frame has a stainless steel structure and 3D printed rim, offered in multiple colour ways

FL04 in teal – by the Swiss eyewear brand

Furthermore, the FL04 sunglasses feature an oversized oval shape. The frame combines stainless steel and a 3D printed rim offered in elegant colour combinations.

Götti Switzerland’s precision in hand finishing each piece – these designs are screwless and have no soldered joints – ensure that the final experience for the wearer meets high expectations for those who seek out essential quality and contemporary frame design in one single frame. Find out more about the Swiss eyewear brand at https://www.eyestylist.com/2025/04/3d-printed-styles-released-at-gotti-switzerland/ and www.gotti.ch

Boutiques

Independent eyewear store in Tokyo: tö, Setagaya City, Tokyo, Japan

1st August 2025

Independent eyewear store in Tokyo: An unassuming residential area near Tokyo boasts one of the most thoughtfully designed and carefully curated eyewear galleries, owned by eyewear expert and stylist Hiromi Toh, and conceived according to the Japanese word, “natsukashii”

Styled after Hiromi Toh’s Japanese name Tou, the optical store, tö eyewear lab is more like a gallery than a traditional eyewear shop. After a career as an eyewear stylist in mass media, Toh created the space with the idea of proposing a new world of eyewear, where consultations are by appointment only. The eyewear enthusiast is invited to discover this creative world quietly, at their own pace, without the noise and distraction of a more common retail space.

Located in a residential area outside central Tokyo, there are no signboards on the building and no traditional shop front. tö is located along a quiet street, close to a temple, and like an art gallery features a large glass window displaying special eyewear designs as works of art. To the right of the window, there is a large striking red door. Behind this door is the extraordinary world created by Toh, based on the Japanese concept of “natsukashii” – a word that evokes a soft and warm feeling of nostalgia, neither specifically Japanese, Western nor Asian. Above: the interior of the eyewear lab, tö, located in a quiet street

A wall of dark Japanese antique furniture is installed on one side of the space, like an installation – the drawers are used to store some of the frames

Minimal areas in the space present the small pieces of eyewear with a sense of artistry

In the corridor just after the entrance, an impressive plate of copper, that has been left to develop its own natural verdigris patina, welcomes you inside. You then enter the main space, discovering a gigantic red wall evoking ancient Asia, and are met with an artwork of rust behind a counter.There are hardly any eyewear frames on display in the store.

Unique eyewear consultations at tö

LOFT Santa Monica Show October 16th and 17th

MIDO 6-8 February 2027. Welcome to Eyewearland

“My curated collection of frames can be found in the shelves of the antique Japanese furniture,” explains the owner with pride. “Consequently, the consultation begins by understanding the customer and their image of eyewear, before handpicking frames from within the shelves, especially for them. I always try to select a frame that challenges that preconceived idea, all the while surprising my customer. The closed shelves support this sense of surprise and delight that they feel during their journey in my shop. When a frame exceeds their expectations, I know I have achieved what I set out to do.”

With her expert eye and appreciation of fine eyewear design, which she has developed over many years of working in fashion and the optical business, Hiromi Toh has created a unique eyewear space with a personal touch that is very unusual in optical retail. Find out more at www.to-o.co

2-6-21-1F Shinmachi, Setagaya-ku, Tokyo

Design + Inspiration

Hall of Frames event returns: September 2025

28th July 2025

The popular independent eyewear event, Hall of Frames (HOF), which is held annually in Lucerne, Switzerland, is back in September

Independent eyewear event, Hall of Frames will take place on 14th September at the Museum of Transport in Lucerne. Returning exhibitors include Coblens, Ørgreen Optics, Didier Voirol, J.F. Rey, Nirvan Javan, MOSCOT, ROLF and YOUMAWO, among others. Nikon will be supporting the event as its main partner. Dynoptic, Beck Optikhandel, Studio Arenas and Contedi will also contribute as partners. Known for its successful showcase of independent eyewear, by well established and young emerging creative eyewear labels, the event offers an attractive atmosphere for independent opticians that is relaxed, welcoming and ideal for networking, conversation and discovering new ideas. The organisers of the show put special emphasis on providing an authentic platform where discovering high-quality eyewear is both pleasurable and informative with plenty of inspirational design, sustainable collections, luxury editions, 3D printed frames and artisanal frames produced in exclusive materials.

Exhibiting for the first time is the French luxury brand, PONTET, one of the most desirable emerging luxury collections to come out of France for some time. Above: PONTET Eyewear / model Pepe from the Turkey collection, a distinctive oversized optical style which expresses the audacious and resolutely contemporary signature style of designer, Hermes Pontet

ROLF will exhibit at Hall of Frames 2025 – there are more than 40 brands exhibiting this year at the event, including several award-winning sustainable labels

“The Hall of Frames is more than just a trade fair – it’s a statement for independent opticians. The large number of early sign-ups has proven that our industry is vibrant, creative, and open to fresh inspiration.” Nathanaël Wenger, founder and organiser of HOF

Ørgreen Optics – Megahertz in the Quantum High collection – a fine example of a 3D printed + beta titanium temple combination frame by the Danish eyewear company.

About Hall of Frames : For around 15 years, the Hall of Frames (HOF) has been supporting independent opticians and eyewear designers. Each year, a curated selection of Swiss and international eyewear brands present their latest collections at this ‘tabletop’ fair, which features both established names and promising newcomers. HOF offers comprehensive insights into current trends and innovations in the optical industry and serves as an important meeting point for professionals in the Swiss eyewear market.

List of exhibitors: Black Icon, Bolle, BRETT Eyewear, Carven, Catch London, Centrostyle Active, Coblens, Colibris, Didier Voirol, Einstoffen, Eleven Paris, Feb31st, Feller, Hendrix, Jooly, Look, Marcus Marienfeld, MC Swiss Eyewear, Milo & Me, Morel, Morgan Davies, MD1888, Moscot NYC, New York Yankees, Nine Eyewear, Nirvan Javan, Oxibis, Ørgreen Optics, Paul & Joe, Pontet Eyewear, Popcorn, Reykjavik Eyes, ROLF, Serengeti, SNOB Milano, Tom Davies, Wollenweber Hornlinie, Woodys, and YOUMAWO.

Hall of Frames will welcome a host of specialist eyewear brands this year from a number of different countries including France, Germany, Switzerland, Austria, UK and Spain. For opticians who wish to visit the show, more information is available about the venue at the HOF website at www.hallofframes.ch

Design + Inspiration

Save the date: The LONDONi returns in September

21st July 2025

The exclusive London eyewear event, the LONDONi, which presents niche and luxury eyewear brands at a gallery showroom in Percy Street, Fitzrovia, returns for UK fashion buyers and independent optical retailers

Organised by Chapman Agency and founder Francesca Chapman, The LONDONi has paved the way for a bi-annual luxury eyewear show focusing on independent eyewear brands exclusively. With a background in fashion, Chapman launched the event for the first time in 2023 with the aim of creating a meeting point for opticians and exclusive eyewear brands.

For the 6th edition, the event will take place on 14th and 15th September 2025, welcoming more than 15 exhibiting brands, including London’s very own Cutler and Gross, Lazare Studio from France and AKONI from Switzerland. (A full list of brands showing at the event can be found at the end of this article).

Already flourishing, the event highlights that small, intimate shows of this kind remain desirable among the UK optical community. Francesca Chapman told Eyestylist: “The LONDONi was born from a vision to redefine how we experience luxury eyewear, a space that’s intimate yet vibrant, where independent agents and brands come together not just to showcase products, but to inspire each other – and build a true community – it’s a connection that’s been missing from the UK until now.” Above: the facade of the venue in Fitzrovia in central London

The LONDONi is a growing event attended by independent opticians from across the UK

Chapman also confirmed that the event will continue to take place twice a year in March and September and that bookings for the March 2026 event will open in early autumn.

Exhibitors at the LONDONi in September include: AKN Group, Balmain, Cazal, Cutler and Gross, District Vision, Hoffmann Natural Eyewear, HUG Spectacles, Lazare Studio, Maybach, NIKON, Orgreen Optics, PRESS Eyewear, Sestini, The Great Frog, VALENTINO and Yellows Plus. Find out more about The LONDONi @the_londoni

Reviews

French eyewear brand J.F. Rey: an iconic frame reimagined

17th July 2025

The French eyewear brand J.F. Rey has released their latest LAYERS collection as part of their 40th anniversary celebrations – the collection revisits an icon by the brand

Iconic, statement-making, and ever colourful. The new JF2062 glasses in the LAYERS collection is a J.F. Rey icon that boldly reappears in fresh colours and with a new stainless steel and acetate construction – designed, says the creative team, “to offer greater strength and support”. The round and square eye shape is a signature edition from the French label, appearing frequently through the collection and often cited for its impressive and unexpected yet wearable look. Above: revisiting a favourite iconic design style at J.F. Rey, in the LAYERS collection – pictured in a multicoloured checkered acetate with dark brown metal temples

JF3062 by French eyewear brand J.F. Rey – proposed as a men’s style with long acetate end-tips

The colour choices this time round in the new combo are fun and dazzling. Choose from four different variations, all patterned and ranging from a blue and white miniature checkered design with bright green temples to a lovely mottled blue with a transparent effect paired with chestnut brown temples. Find out more about LAYERS at https://www.jfrey.fr/en/collection-layers/

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