Repeated visits to the elegant Götti + Niederer Boutique in Lucerne, Switzerland are always a genuine pleasure. Located in a landmark building, the boutique – celebrating its 25th anniversary this year – is situated on an historical square – Mühlenplatz – in the city’s charming Old Town. Evolution and discovery go hand in hand for Urs Niederer – whose passion for fine eyewear sizzles with enthusiasm.
The latest excitement in the boutique is the launch of The First Floor. This beautiful space, just above the main building, with its original parquet floors and decor has occasionally hosted exhibitions, designer appearances and short-term events, but was never used continuously. Now Niederer – with the design expertise of Thomas Frischknecht, who works at Götti Switzerland in Marketing and Communication – has launched a concept for young, fashion conscious people who love frames, but may not be able to afford luxury labels.
Emphasis is on sunglasses, with frame prices not exceeding 300 Swiss Francs. Niederer resources young eyewear and accessory designers from Switzerland and globally. The selection includes Sunday Somewhere from Australia; Pride, Web and Gambini from Italy; Funk Food in Germany; and Myth from Korea, among others.
The decor on The First Floor is fresh, contemporary and chic. “I love cactus,” says Niederer, “so when Thomas and I were discussing the design concept, we wanted something simple and natural.” Frames are displayed on cube units, wall shelves, and metal latticework, with an exotic selection of cactus displays. Frischknecht’s streamlined, uncluttered approach to The First Floor ambiance ensures an inviting, relaxing environment for leisurely trying on frames. Niederer plans to hold various events on The First Floor – and stipulates: “Everything is going to be fun and an adventure!” And indeed it is! www.goetti-niederer.ch JG
