An intriguing journey is underway at Gogosha Boutique, one of the most highly regarded optical boutiques in America. Founder/owner Julia Gogosha has left her long standing store in Silver Lake, and is heading to a new location in Echo Park, via several pop-ups at some creative, alternative spaces.
“Rents have doubled and building conditions deminished. We needed to find a place that felt like home for the future of Gogosha Optique. We are building a permanent new location in Echo Park, which will be complete in the Fall. In the meantime we have been nomadic to be able to continue our services to our loyal clientele base as well as expose ourselves to new customers.”
The first pop-up was tucked away upstairs in what the Gogosha team called the treehouse, above Go get em Tiger, McConnell’s ice cream shop and next to the coveted 5 room Hotel Covel. Just recently they have moved across the street from the original location, next to a transformative dance studio and close to the addictive Night + Market Song Thai restaurant. “We’re even featuring a Garrett Leight Shop-in-Shop,” Julia explains. “It’s one of our most accessible brands and it’s a great service to have a greater selection for our clientele to show a harmonious collaboration between a vendor and a multi brand store who operate only a few miles from each other.”
These locations have been the result of relationships with clients and advocates, she explains. “Without them we would’ve operated solely from our West Third Street location for nine month greatly hindering the convenience for many of our East side clientele.”
“We’ve created each new environment on a shoe string budget with a skeleton crew – but with the highest visual impact. It’s as challenging as it is rewarding. We’re excited to learn and evolve with each move, continuing our love of eyewear and community. Then ultimately creating an environment that will help elevate a curated eyewear experience.” More information coming soon! www.gogosha.com CN
