Eyestylist

An exclusive collection of asymmetric optical works in a limited edition of 50 pieces only, “designed to rebalance the distortions and irregularities of everyday life”…. Matteo Cibic has launched his eyewear collection this month in a unique installation, displayed at Punto Ottico Humaneyes, Piazza Meda, Milan (4th-13th April 2025)

As part of MiArt and Milan Design Week 2025, Punto Ottico Humaneyes announces a spectacular limited edition eyewear collaboration with renowned designer Matteo Cibic, created as a true expression of his dreamlike vision.

To celebrate the launch, the Punto Ottico Humaneyes store in Milan, Italy has been hosting a special installation by Cibic, designed to transform the space into an immersive experience. The store is hosting an exhibition of exclusive works by the designer as well as the eyewear, reflecting Cibic’s distinctive design, stylistic language and eclectic talent. Above: Matteo Cibic at Punto Ottico Humaneyes, Milan

This initiative is part of Milan Design Week as a meeting point between design, art, and craftsmanship, highlighting Punto Ottico Humaneyes’ commitment to exploring and promoting new aesthetic expressions in the eyewear industry.

About Matteo Cibic / Matteo Cibic (b. 1983, Parma, Italy) is a groundbreaking trans media creator who uses his craft to explore the world and imagine utopian futures. Through his sculptural practice, he imbues everyday objects with a soul and personality, treating them as personas that bridge the gap between the animate and inanimate. For over a decade, he has conducted “a sociological research about colours and objects,” investigating how they shape our daily lives. One of his most iconic projects, VasoNaso, exemplifies his fusion of humour, creativity, and rigorous experimentation with ceramics. For Cibic, even the slightest shift in form can suggest an entirely new species, sparking a playful yet meaningful exploration of evolution and diversity. Find out more about the artist and the exhibition at: www.puntoottico.it / www.matteocibicstudio.com

Images provided courtesy of JDO Eyewear and Punto Ottico Humaneyes. All rights reserved.

SunGod’s first UK store opens on Henrietta Street in London

The independent sports eyewear brand, SunGod has opened their first store in Covent Garden in London. The brand, which was first launched in 2013, has created the store or “basecamp” to inspire deeper connections with its community and reaffirm its status as a ‘challenger’ sports eyewear brand – making waves in the eyewear industry and beyond. Events are planned for the new space in London, including athlete and ambassador events, run clubs, customisation experiences, product tests and more.

About SunGod From crowdfunding ‘start-up’ in 2013, SunGod has grown into a community-built, globally recognised eyewear brand. Through their lenses and actions, sustainability and community are woven into the brand’s DNA. As a certified B Corp™ and 1% For The Planet member, with carbon-neutral products and operations – plus a Lifetime Guarantee on every product – SunGod has been committed to sustainability from day one. In recognition of these actions, they were awarded the prestigious King’s Award for Sustainable Development in 2023 (UK). Today, SunGods are worn by elite athletes and teams around the world who range from WorldTour cycling teams like SD Worx and the INEOS Grenadiers, to globally recognised names such as England Cricket and McLaren F1 Team. For more information visit www.sungod.co