luxury retailing

Luxury retailing: Götti Switzerland showroom, Lucerne

A dedicated flagship showroom – ‘Home of Götti’ – celebrates the Götti Perspective eyewear collection – the space which has been conceived as a gallery-style concept store is located in the Götti Brand Store in Lucerne, a historic premises that provides insight into the manufacture of rimless eyewear and showcases the world‘s largest selection of the Swiss eyewear brand

Pure lines, minimalism, and innovative materials; aluminium cubes and bold transparent orange structures: the newly renovated showroom, where Götti was first created 30 years ago, provides insight into the creation and manufacturing process at the company, showcasing the workmanship and innovation of the Götti Perspective collection. Visitors can explore the entire collection and will find exclusive, artistic one-offs and limited edition models that can only be seen in this space. The renovated space opened to the public this month. Above: the showroom features bold architectural displays in orange and white; below – unique designs are  featured alongside the ‘Perspective’ collection

Showroom, Lucerne – ‘Home of Götti’

About Götti Switzerland – Götti is a premium eyewear producer, founded by Sven Götti. The brand focuses on minimalism, craftsmanship and technical excellence. Offering a whole selection of acetate, metal and horn glasses, they are also specialists in 3D printing and production of lightweight, rimless design. Find out more on Eyestylist.com at https://www.eyestylist.com/2025/04/3d-printed-styles-released-at-gotti-switzerland/

GÖTTI BRAND STORE LUZERN, Götti + Niederer, Mühlenplatz 1, 6004 Luzern, Switzerlandwww.gotti.ch

Luxury eyewear: Deryn by Vera Wang

“Eyewear is the biggest accessory; it can change your whole mood”, declares fashion designer Vera Wang. The new optical styles from the celebrated designer enhance both mood and style mode. The latest releases are feminine and glamorous, featuring contemporary silhouettes in sophisticated colourations. Whether a graceful butterfly shape; a round semi-rimless in metal and acetate; or the beautiful square acetate Deryn (above), the selections are stunning. A waterfall Swarovski crystal pattern decoratively highlights the corners at the front of Deryn. Vera Wang’s eyewear, dresses and bridal wear all reflect her modern, pared-down approach to fashion and lifestyle. See more Vera Wang eyewear designs at www.kenmarkeyewear.com JG