The South Korean eyewear brand has unveiled a new centrepiece that invites visitors into a transformed sensory experience
Eyewear store Milan: Gentle Monster’s new ‘Giant Head Kinetic Object’ – installed as part of the brand’s shop-in-shop at 10 Corso Como – embodies the South Korean fashion eyewear brand’s singular philosophy and deep fascination with the inner workings of the human mind. Built in-house by the Gentle Monster Robotics Lab, the Giant Head Kinetic Object consists of three faces. In the centre, the face appears to gently shut its eyes and shake its head in contemplation. On either side is a larger and smaller face that move fluidly around it. With softly blinking eyelids and subtle shifting pupils, the installation is designed to capture “the complexity of cognition, emotion and human connection”.
Other elements, such as star-like forms scattered through the store, illuminate the invisible landscapes of the human psyche, inside the light-filled industrial space of the Ground Floor at 10 Corso Como – Milan’s leading concept store blending culture with trends and fostering a connection between the worlds of fashion and culture. The Gentle Monster section of the store was first opened in March during Milan Fashion Week.
Since its foundation in 2011 by Hankook Kim, Gentle Monster has relentlessly searched for daring and innovative narratives to present to the fashion realm. With emotional provocation as the key message, the brand portrays its identity through eyewear – but also through physical space. It continues to broaden its spectrum and philosophy through bold projects and sophisticated eyewear products, confirming its role as a major innovator and creative force. Gentle Monster is also one of the eyewear brands that Google is working with to build new-generation AI smart glasses with Android XR, news which was announced on 20th May 2025. For more information about Gentle Monster visit www.gentlemonster.com
Ground Floor, Corso Como, 10, Milan, Italy
