3rd July 2011 Introducing the first of a number of members of the public who have kindly agreed to be featured on Eyestylist to talk about the frames they love…
Géraldine Dormoy-Tungate, Café Mode Founder
In 2005, a young marketing student was about to embark on a Masters Degree at the prestigious Parisian Institut Français de la Mode. Géraldine Dormoy loved fashion, but had no one with whom to share her interest. So she decided to start an online exchange with people who might have the same interest. “That was the case immediately,” recalls Géraldine, about the launch of Café Mode (www.cafemode.fr). “I started with small posts, then it became a sort of diary of my school year at IFM. I was learning so much about fashion that I wanted to share my feelings with the readers. My luck is that Café Mode was one of the first to talk about fashion in France, so it quickly triggered media interest. Today that would be another story.”
“There has been so many exciting discoveries!”, continues Géraldine; “I didn’t know anything about the business of fashion when I started, so basically everything was a discovery. The most exciting one remains the fashion weeks. I still can’t believe that part of my job is to attend all these amazing shows. Reporting about it on Café Mode and on L’Express Styles website (http://www.lexpress.fr/styles/) is still a great pleasure, season after season.
JG