7th February 2013 Take a peak at the latest eyewear emporium in L.A…a new GLCO (Garrett Leight) store that will be the mothership of this growing L.A. specs label headed by the son of the founder of Oliver Peoples, Larry Leight – or the “Prince William of the LA shades scene!” as ‘Urbandaddy’ cutely calls him! With its slick but laid back ambiance, the design of this cool glasses destination perfectly reflects the core values of this young, energy-infused label that focuses on classic design and fine quality.
Garrett explains the new location: “We needed to be in West Hollywood because there is a demand for our product there. The individuals that hang out in this neighborhood are most in line with the characters that are attracted to our brand DNA, and overall it makes the Garrett Leight experience more central to the city of Los Angeles.
“We now have the shop in Venice Beach on Abbot Kinney Blvd. called A. Kinney Court and the new La Brea store. My goal is to continue loving what I do on a daily basis, which is creating brand equity by maintaing our integrity and respect for design, quality, style, and value.
“I am a one-step-at-a-time person, and any brand is a reflection of its leader. Right now we are continuing to hire great people to join the team, building a great office for ourselves in downtown Los Angeles, and developing my vision for the future of the optical industry. America and Asia are a major focus for us this year. Europe is also strong for us.”
So the expansion continues? “Expansion is always a part of the plan, GLCO is trying to change the world.” And clearly that is a serious promise of exciting things to come. We are watching. CN
GLCO, Garrett Leight, La Brea, 165 S. La Brea, Los Angeles www.garrettleight.com
For more on Eyestylist on Garrett Leight designs click on www.eyestylist.com/2012/07/when-paris-meets-los-angeles/