Dubai, for eyewear!

Dubai’s warmth and year-round sunshine provide the ideal setting for an optical fair serving the Middle East and Africa, which attracts around 4000 buyers from 70 countries each year. The show takes place at Dubai’s prestigious World Trade Centre, the UAE’s leading event venue.

The Vision-X fair in October this year (the 17th edition) attracted big-name brands and a handful of independent eyewear exhibitors including Ross & Brown (stocked by Harvey Nichols –—brown/), Tomato Glasses for children, INVU, Swiss label Einstoffen and Parisian-based designer, Dzmitry Samal.

006 by Dzmitry Samal
006 by Dzmitry Samal – a highlight at Vision-X

The fair also hosts a German Pavilion annually with 11 exhibitors representing different optical categories including fashion frames. For further information visit

During the trip, Eyestylist also visited the impressive Dubai Mall – “the world’s largest mall by area”, where numerous optical stores include Magrabi (adult store plus a dedicated kids eyewear store), Occhiali, Solaris, Vista Vision and sports eyewear specialists, Optysport.

Anna-Karin Karlsson, one of the prestigious eyewear brands at The Eye Boutique, Dubai Mall
Anna-Karin Karlsson, one of the sought-after luxury eyewear brands at The Eye Boutique, Dubai Mall

The highlight of the trip was a visit to the exceptional Eye Boutique, directed by eyewear expert, Sanaz Saadat, and part of the historic Hassan’s Optical Company. The Eye Boutique – one of two stores in Dubai (two more will shortly open), offers an unrivalled mix of luxury, experimental and designer eyewear – including LGR, ic! berlin, Anna-Karin Karlsson and Dita and some of the most beautiful rare vintage frames we have seen, preserved from Hassan’s stocks from the past in Kuwait. For more information: CN