Eyewear Explorations at 100% Optical London

Eyewear fashion and flair await visitors at 100% Optical on February 4-6 at Excel in London. The spacious venue is an ideal setting for premier eyewear brands to showcase their latest collections. The impressive line up of quality, visionary-thinking eyewear companies includes Götti Switzerland who will present their Ultrasmart and Minimalist concept. The new campaign was photographed in the National Museum Zurich, an architectural landmark built in 1889. The designs are worn by five different protagonists who love entities that are simple – yet beautiful. The frames designed by Sven Götti express an eyewear landmark as well; with designs that are beautifully constructed; extremely lightweight, plus they exude aesthetic value and technical perfection. Julie Richoz, porcelain and glass designer, wears ADAN (above) elegantly streamlined in pure Titanium. www.gotti.ch

George by Luca Gnecchi Ruscone L.G.R

The iconic round frame enjoys a chic revival, and Luca Gnecchi Ruscone creates a modern interpretation with George – the ultimate round frame. L.G.R designs are entirely handcrafted by artisans in Italy. George is sleekly silhouetted in cellulose acetate, and available in black matt with grey lenses (above), and three different shades of Havana Tortoiseshell. Explore more superb L.G.R eyewear creations at www.lgrworld.com

Carey by Kirk & Kirk

Beautiful colourations are a hallmark of Kirk and Kirk designs from England. The acrylic frames – totally handmade in France – are radiantly luminous, and include Carey (above) shown in Emerald. With a strong signature shape, Carey is also available in gorgeous tones of Ocean, Aqua, Coral and Sunset, among others. Discover more about Jason and Karen Kirk’s unique designs and fabulous colours at www.kirkandkirk.com

Götti Switzerland
Doran by Blackfin

Blackfin has launched a beautiful new frame for women – Doran – with clean-cut square lines. The ample contour features a subtle cat-eye, and Blackfin’s patented Swordfish temple tips. A three-dimensional finish brings additional flourish to the design. Excellence is assured with the frames crafted in Italy by master craftsmen,  seasoned with passion and an enriched heritage. www.blackfin.eu JG