The Cran by TBD Eyewear

Italian-made, unpretentious and classical in approach with a price point under 200 euros. Having started out as The Bespoke Dudes Eyewear company, ‘TBD’ as it is now most commonly known is a well loved label on the fashion circuit, especially in Italy and at fashion industry events such as Pitti where they have a successful following of design fans,  fashion bloggers and entrepreneurial types who include Marco Taddei, Niccolo Zaffarano and Gabriel Cohen.

The frames are timeless in their look and style. The Cran is an example – a well-known round shape, produced in an attractive, lightweight acetate and in colours that are usually subtle; traditional black, blue, crystal, tortoise and so on or occasionally quite different – the canvas brown has a patterned look like horn – there are also delicate metal shapes and metal/acetate combinations.

Bespoke Dudes Eyewear was set up by Fabio Attanasio, the founder of The Bespoke Dudes, an Italian blog about craftsmanship and tailoring and Andrea Viganò ‘with the aim of enhancing the image of Italy and its exceptional craftsmanship abroad and promoting excellence and creativity’. The frames are made in Cadore and feature unique details – a favourite is the styling of the hinges which resemble bow-ties – these were picked from a lot dating back to the 1930’s and feature four screws – rather than the usual two – each one applied and tightened by hand. For more details and to visit the online store go to CN