Motown history: The Esther by Vinylize

Vinylize has launched the Hitsville U.S.A. Sunglasses collection, designed by the Budapest brand and launched for the Motown 60 Weekend, a Detroit event that marked its diamond anniversary this year.

“One of our favorite customers is Dr. Joe Ales of the fantastic Birmingham, Michigan, OPTIK eyewear store. And one of his customers is Brian Stevenson, a high-powered Detroit marketing consultant who works with the Motown Museum”, explains Zack Tipton on how the parnership came about. “Brian spotted Vinylize at OPTIK and realized that making glasses out of Motown vinyl to help commemorate Motown 60 was a fantastic, synergistic idea.”

The Esther and the Chairman, Limited Edition models from Vinylize

The brand has created two cool vinyl models, The Esther and The Chairman limited to 100 pieces per model. Vinylize is giving 20% of sales from The Hitsville U.S.A. Sunglasses Collection to support the Motown Museum Expansion plan. “This will go towards growing the museum – already a must-see destination for visitors to Detroit – into a 50,000-square-foot world-class entertainment and education tourist destination,” they explain. “When it’s completed, the museum will have a transformative impact on the surrounding Detroit neighborhoods, providing employment, sustainability and community pride.”

Vinylize is a Budapest brand run by husband and wife team Yulia and Zack Tipton. Their frames are produced in Hungary using old “unwanted” vinyl records. The label is unique in the eyewear industry in the use of the material and has strong ties with the music industry worldwide through collaborations and special editions produced for events such as Sziget (Hungary). For more information visit  https://vinylize.com – Find OPTIK eyewear store at www.optikbirmingham.com CN