This year’s edition of 100% in London will bring together a cross-section of frame collections, with independent labels represented by companies from far and wide including California, Copenhagen, Paris, Madrid and Brighton in the UK. The excellent quality and craftsmanship of the independent collections offer the UK independent optician attending this event much opportunity and should be a point of reference as an important direction for their stores, providing customers with new, exciting design-focused premium quality eyewear.
The fair will highlight major players such as Design Eyewear Group, Orgreen Optics and Morel France alongside small artisan labels and newcomers who we look forward to seeing (some are showing for the first time in the UK). Highlights in this area will include: Lara D’ (Italy), Booth + Bruce (UK), FACE A FACE (Paris), Covrt Project (UK), Kaleos (Spain), Kirk and Kirk (Brighton, UK) Nina Mûr (Spain), and Kame Mannen (Japan).
Above: FACE A FACE will be present at 100% Optical, with Design Eyewear Group. Among their new collections is the latest range of Bocca frames – Bocca Pixel, in eye-catching raw machined acetate, which is sandblasted and polished. The Bocca shoe has been abstracted in this cool collection inspired by 3d pixelated effects. The colour selection includes delicate pastels and exciting patterns. Find out more: www.faceaface-paris.com
Kirk and Kirk is a familiar face at 100%. The Brighton-based company will show its Kaleidoscope, Centena and Spectrum lines which offer uplifting colour and some of the hottest tones of the year. Find out more at www.kirkandkirk.com
SALT. Optics are a go-to brand for quality, and continue to do well with the UK market. Their frames are designed in California and made in Japan, with all the attributes of a well-made premium-quality design with unique details such as traditionally inspired pins and rivets. The classic or nature-inspired colour schemes are evocative of the land and seascapes of coastal California. www.saltopics.com
Anyone seeking out a strong, sustainable eyewear collection should visit Sea2See Eyewear at the London show. The collections by this enterprising company continue to expand. The frames are made from 100% recycled plastic ocean waste. Find out more at www.sea2see.org
One of our favourite French newcomers has just reserved to attend the show in London. Lunettes Alf is an artisan label with a love for retro style and elegant handcrafted design work. Find out about this brand at www.lunettes-alf.com
Nina Mûr is attending the London fair for the first time. Based in Madrid, the brand produces elegant, architectural eyewear pieces with a focus on advanced – often sustainable – materials (including wood) and special concepts of design “with a story”. One of their latest ranges is inspired by the microcosm (above), with superimposed layers and materials which have an unusual and surprising finish. www.ninamur.com
A highlight of the 100% optical fair, the RCA competition for new talent is this year focused on the theme of ‘Love’. The work of the finalists will be on display throughout the weekend. The finalists are: Rebecca Armstrong, Womenswear, 1st year; Yili Cao, Womenswear (Millinery); Annie Mackinnon, Womenswear, 1st year; Adam Frost, Womenswear, 1st year; Reiss Dendie, Footwear, 1st year; Kitfung Sun, Menswear Accessories, 2nd year.
To register for 100% Optical, visit the website: www.100percentoptical.com Feature written by Clodagh Norton exclusively for www.eyestylist.com. The permission of the author must be sought to reprint or re-publish the materials in this article.